Apple has officially canceled its long-standing but secret electric car project. The electric vehicle, also known as Project Titan within the company, was expected to be fully autonomous. All details about Apple Car Hakkı Alkan, Founder of ShiftDelete.Net and technology editor Erdi Özüağ evaluated it.
The fate of Apple’s electric car is uncertain
It was stated that the Apple Car was canceled after a meeting held on Tuesday morning. This affected nearly 2,000 employees on the project. Project Titan was first launched in 2014 with the goal of developing an all-electric Tesla rival. Over the years, the project has undergone several leadership changes.
Apple’s board of directors has come under increasing pressure to evaluate whether this project actually exists. But after nearly a decade of development and billions of dollars spent, Apple was still far from launching a commercial vehicle.
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As part of the cancellation of Project Titan, Apple will lay off most of its employees in the coming days. Accordingly, it seems possible to transfer employees to artificial intelligence and automotive infotainment system.
Experts in the industry; He stated that Apple is having difficulty attracting and retaining talent in the automotive field. It is also known that many managers, such as Doug Field, moved to rival companies.
Let us note that Elon Musk did not remain silent about this news. In his post on X, he shared emojis showing that he was “sorry” for the Apple Car.
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