Why CEOs need to be political now

Tech billionaire Peter Thiel, WEF founder Klaus Schwab, entrepreneur Elon Musk, BASF boss Martin Brudermüller (from left)

Today’s CEOs must not only be able to run their companies, but also publicly show their colors on sensitive political issues.

London When top managers and politicians from all over the world gathered for the World Economic Forum (WEF) in snow-covered Davos in 2014, the Canadian historian Margaret MacMillan embarked on a mental journey through time: she imagined the elite meeting taking place 100 years earlier, on the eve of the First World War, would have looked like.

Whether the legendary Wall Street icon John Piermont Morgan, the German industrial baron Hugo Stinnes and the American inventor Thomas Edison probably discussed growing geopolitical tensions between the great powers with Kaiser Wilhelm II and US President Woodrow Wilson, the imminent end of the first globalization and the technological-electrical revolution?

It’s not just the issues from back then that sound amazingly topical today: warnings are once again being given of the end of free trade and global supply chains. What was then electrification is now the digital revolution.

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