Why Can’t American Cars Succeed in Japan?

It is used both in movies and in our daily lives with its durability, design and power. legendary A significant part of the iconic car models are Japanese car brands.

Japanese cars make up a large portion of the automobile market share in the USA. With its reasonable prices and features “price performance” more than domestic car brands in the USA, Japanese car brands is preferred.

Japanese brands, especially Toyota, dominate 30% of the car market in the USA.

Japanese cars are world-renowned in terms of fuel economy, safety and durability. proven himself one of the rare brands.

Japanese cars are both much more affordable and offer many more features than their competitors. low fuel consumption values Considering this, it increases its success in the sector day by day compared to other automobile brands around the world.

The Japanese find American vehicles inadequate in terms of safety and power; They approach them with prejudice.

Since the people have been using their local vehicles for years, they do not give up their habits. The Japanese believe that American vehicles are as good as Japanese vehicles in terms of material quality and safety. not successful they think.

Japanese car manufacturers are in the automobile market in many countries of the world, especially in their own country. has a significant market share.

Ford, one of the well-established brands of the USA, completely withdrew from Japan in 2017.

Reaching significant sales figures every year around the world ford With the withdrawal of such an American giant from the Japanese market, we see that it is not that easy for foreign brands to establish themselves in Japan.

According to US critics, one of the main reasons for this is; Legislation in Japan, foreign car manufacturers almost to the point of hindering their sales. thick setting rules.

95% of the car market in Japan consists of domestically produced vehicles.

Since the surface area in Japan is many times lower than in the USA, the streets are both very narrow and very crowded. For this reason, the people of Japan; “Kei Car” Compared to normal vehicles, called much narrower and smaller prefers tools.

American car manufacturers in general “Muscle Car” I mean because they are famous for their muscle cars. wider and more imposing produces vehicles. Since these types of vehicles do not meet the needs of Japanese vehicle users, American vehicles are is not preferred.

So what distinguishes a Kei car from a Hatchback car?

What US car manufacturers produce hatchback even the vehicles Kei is bigger than vehicles Because these vehicles do not attract the attention of the Japanese people.

Kei cars “security is inadequate” Despite the debates; Academic research conducted a few years ago showed that these small cars are comparable to normal cars. They have been found to provide similar security.

In this country, where the surface area is insufficient compared to Japan’s high population; roads and streets are already While it’s narrow enough Using these tools is for someone living in Japan It’s not a logical choice at all.

General Motors, the largest US automaker, sold only 700 vehicles in Japan in 2018.

General Motors, which owns giant companies such as Chevrolet, GMC and Cadillac, largest automobile manufacturer in position. Although it is such a large company, General Motors; Expected sales values ​​in Japan remained well below.

American automakers refuse to do business with Japan if it removes the technical obstacles that make it difficult; With local brands in Japan compete more fairly He states that they can and their sales will increase.

It seems that the Japanese people will not give up their choice of Kei Car, so what should be done in this case?

According to Japan’s leading car manufacturers; American automakers need to be successful if they want to succeed in other countries, including Japan. to the global vehicle market states that they should focus on

like japan to the narrow streets considering the countries that have specially They should produce smaller car models similar to Kei Cars, in line with users’ requests if they don’t move they will not be successful says.

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