Why Barbie and Oppenheimer Released Same Week?

cinema audience if we think like a giant cake we can say that these two movies are now dividing the cake. First box office results judging by Barbie’s share is higher.

What if one of the two films had been released on a different week? part of the cake Wouldn’t he have lost it to the other movie?

BARBENHEIMER: Instead of eating two separate small cakes, split one giant cake!

He made a name for himself as a screenwriter and actor with the movie Francis Ha in 2012. Greta Gerwig He later achieved significant success in his career by writing and directing the films Lady Bird and Little Women. Now she’s watching the success of her biggest project by adapting Barbie for the big screen.

No need to even describe Nolan. Each new film is a name that is expected years ago. Now he has brought the biography of J. Robert Oppenheimer, the physicist who developed the first nuclear weapons, to the big screen.

So, why did the clash of these two films make so much noise? In fact, it has become a hot topic for many people.

Of course, the fact that both films were released on the same day created a rivalry. In general, film production companies do not want to take a risk by putting a movie on the same day if they have a serious competitor in the vision. However, in this example, no risk is taken, on the contrary. clever marketing tactic exists.

Before we move on to tactics, there is something we must remember.

by Christopher Nolan Warner Bros. had a 19-year relationship with but the genius director, in 2021 He decided to switch to Universal. The reason why Nolan ended this relationship is Warner Bros. and HBO agreed to make the digital premieres of the films by making a deal.

hearing this Nolan was pretty pissed off, It was disrespectful to make such an agreement without his advice. You go shoot a movie with an IMAX camera, you want to take the audience in the palm of your hand with the big screen, but Warner Bros. Letting millions of people watch your movie on the phone without asking you and cause your movie to be taken into the hands of the audience, it’s not going to work!

Nolan is no god, of course, there were some clauses in his contract with Universal and he had to abide by them. For example, Universal signed Asteroid City (Wes Anderson) It was decided not to release another film for three weeks in order to be released earlier than Oppenheimer and to protect the box office of the film.

Even if Oppenheimer was released on the same date as Asteroid City There wouldn’t be enough rooms left. Even before Barbie and Oppenheimer Our Mission is Danger Another monster like him was released.

For these reasons, Oppenheimer’s vision date is stuck to this week. Also, according to the rumors, Oppenheimer will be released on the same day as Barbie, Nolan didn’t like it.

The Barbie vs Oppenheimer feud has come to life on the internet, and in particular Warner Bros. with Barbie. side turned this into an opportunity.

The main reason why the conflict has grown so much is that the conflict between a dark film and a pink film. Just as chemicals that are contrary to chemistry cause an explosion when they come together, this contradiction in cinema has created a pink atomic bomb effect.

Moreover, this example is not the first. A similar situation has happened before. In 2008, another Barbie-like movie, Mamma Mia, was put in front of Nolan’s The Dark Knight. Shot on a budget of just $52 million, Mamma Mia managed to gross $609,841,637 thanks to this reverse effect.

Besides Again, the two studios faced each other. But this time, Warner Bros. was on the dark side and Universal was on the pink side. After 15 years, this time Warner Bros. used the same tactic against its rival Universal. What’s going on again is the switch between these two companies. It happened to Nolan. 🙂 Who knows, maybe someone inside Warner Bros. deliberately used this tactic after the unpleasant experience with Nolan.

Going on this effect created by the conflict of pink and dark, the marketing teams instead of eating the cake to be shared separately. making the cake bigger increased box office success.

They both used the influence of social media and resisted streaming platforms in recent years. that cinema is not dead yet, they wanted to show the power of huge movies in cinema.

In fact, Tom Cruise stated that he will watch both films since Mission Impossible is in the vision, and showed that the cinema supports him by pretending to support those films. He showed the same support for another Nolan movie Tenet at the time of Covid. Here too Its main purpose was to keep the cinema alive.

As social media continues with memes about “Barbenheimer”, which movie will win? It is better not to leave the chests until the last moment!

In conclusion; If these two films had not come face to face, perhaps both would not have been watched so much. It is a very pleasant situation for the cinema when people buy tickets to both movies and watch them on the same day. Now consider streaming platforms. 🙂

If you want to see the real Barbenheimer, let’s take you like this: