Why Are Apple Products Cheaper On Amazon?

The original prices of the products are actually available in Apple stores and on Apple’s own site, but How is it that Amazon can sell these products for significantly less?

well this way How low is Amazon’s profit? Let’s clear up all these questions.

Don’t you think it’s quite strange that Apple allows its products to be sold cheaper on different channels?

There are product sales on Apple’s official site, but the company also wants its products to be sold through other sales channels such as Best Buy, Walmart, Hepsiburada and Trendyol, especially Amazon. In fact, this way Apple It aims to encourage third-party retailers to sell their products.

In this way, Apple also wants to reach more customers, as well as customers who buy products by visiting their own stores or site. But in order for Apple products to be sold by third-party retailers, the company must in turn, it must have a response to these channels.

This provision is usually nothing more than a wholesale discount.

For example, Amazon and Best Buy, from Apple, although exact figures are not known, can buy 1,000 MacBook Airs for 10% or 15% off the retail price. This discount, which Apple provides to sales channels, allows sellers to reflect the difference to customers, that is, to sell the product at a cheaper price.

For this reason, a 2022 MacBook Air can be purchased from Amazon for an average of $150 less. But in this way, Amazon It can hardly profit from the MacBook Air. They may even suffer minor damage.

So why do companies like Amazon and Hepsiburada continue to sell Apple products?

Because The real gain is in accessories, not MacBooks or iPhones. Cases, screen protectors, cases, adapters and cables often purchased with MacBooks mean huge profit margins for these companies.

However, the products bought from Amazon because the price is cheaper, of course, have some handicaps. More precisely, your products There are various benefits of buying from Apple’s own site or stores.

For example, a MacBook Air that you are considering purchasing from Amazon, It’s not possible to configure it with more RAM, higher storage, or a faster GPU. You can only do this on Apple’s own site.

Or on Amazon, can you renew your old MacBook for a discount?

Unfortunately, there is no such service on Amazon, and it’s actually a matter of design, in a way. Apple wants to get its products to as many customers as possible, but also makes an effort to encourage you to buy directly from its site.

For this reason, Apple invests a lot of money in retail stores. If you go to Apple’s own site and buy your product from there, the company will earns more profit than it does through other sales channels.