Where Does Generation Z Spend The Most?

With the effect of today’s technology and currents, it has caused an unprecedented level of discussion. Generation ZOn the other hand, it continues to be the earning address of many sectors and companies. So, how much money does Generation Z make to brands, in which areas do they spend the most, and which companies do they find most compatible with?

All of these questions about the Z generation and more were given with data compiled by Rare Reviews and graphics prepared by NowSourcing. The data obtained show that only the generation Z of the USA per year spent $143 billion, also showed that $127 was spent on behalf of family members. The results were as follows:

What does Generation Z spend most of their money on?

• 55% of to clothes and shoes spends money, 60% influences their family to spend.
• 52% of book and music spends money, 41% affects their family as well.
• 52% of apps He spends money on himself, 20% affecting his family.
• 50% of toys and games He spends money on himself, 30% of it affects his family.
• 48% events and excursions spends money, 48% affects their family as well.
• 43% personal care spends money, 55% also affects their family.
• 42% of electronics spends money, 61% also affects their family.
• 42% of eating out spends money, 63% also affects their family.
• 37% of digital broadcast spends money, 37% also affects their family.
• 31% of gym equipment spends money on their own, 47% also affects their family.
• 26% of food and drinks spends money, 77% affects their family.
• 26% of trip spends money, 66% affects their family.
• 18% home stuff spends money, 73% also affects their family.
• 16% furniture spends money, 76% affects their family.

Which brands and companies do Generation Z adopt the most?

1. Google
2. Netflix
3. YouTube
4. Amazon
5. Oreo
6. PlayStation
7. Walmart
8. target
9. Doritos
10. Nintendo

What about the Z generation on social platforms?

• 20% of Gen Z spend more than 5 hours a day on TikTok.
• 65% use Instagram (40% of millennials)
• 85% use YouTube more than any other social media platform.
• Generation Z uses Snapchat 2 times more than millennials.
• Nearly 80% use Discord for non-game content.

Other important results achieved:

Generation Z

• Income will exceed millennials by 2031, accounting for more than 25% of global income.
• While 20% identify themselves as LGBT+, 35% state that they personally know a person who prefers a gender neutral pronoun.
• 65% learn about the product before making a purchase, 63% trust recommendations from friends or multiple sources.