WhatsApp Announces New ‘Free’ Tool for Businesses

Today’s most popular messaging application, WhatsApp, came up with an important announcement. Meta CEO and Founder Mark ZuckerbergWith the announcement it shared, it was announced that the open source API (Application Programming Interface) of WhatsApp for all businesses and developers has been released.

The new API released by the company is the cloud-based version of the Business API, WhatsApp’s first paid enterprise product. Cloud API it happened. New API replaces Business API completely free of charge made available to businesses and developers. Unlike the Business API, Cloud API will be directly in Meta’s infrastructure.

Small businesses won’t have to pay for the Business API:

Unlike the Business API, which has been used by many giant companies such as Vodafone and BMW, Cloud API will be an inevitable opportunity, especially for smaller businesses. The integration of the system, unlike the Business API, instead of taking days. can be done in just minutes. By combining the API with their back-end systems, businesses will be able to use WhatsApp as a tool to communicate with their customers.

New features have also arrived in WhatsApp Business:

The WhatsApp Business application, which is a tool that allows businesses to communicate without messing with the API, will also gain new features. Meta announced that the app will be available for a fee. will get new ‘power features’ explained. Along with that, the company will introduce new customizable WhatsApp chat links that will help businesses attract customers through their online presence on the Facebook and Instagram Meta apps. If the fees for the services will be announced in the coming days.