WhatsApp Announced That Ads Will Come to the Application

WhatsApp, which continues its activities within Meta and is the world’s largest messaging platform, has been operating under the umbrella of Meta for years.Will there be advertising? He was coming to the agenda with questions. In fact, a report from the Financial Times in recent months claimed that ads would come to the application. However, this rumor was directly denied by WhatsApp boss Will Cathcart in September.

A few months after these allegations, new statements came from Cathcart. In an interview with the Brazilian media, the famous businessman stated that there are no plans to show an advertisement in the main lines of the application (such as messages), but it may come to other parts.

We can see ads in statuses and channels

The WhatsApp boss’s statement once again confirms that there will be no ads in the main sections of WhatsApp, such as chats. However, Cathcart notes that advertisements have a feature similar to stories. to situations and recently launched to the channels states that it can be added.

In Catchart’s statement, “The reason I elaborated on the answer is that there may be ads in other places (channels and situations). For example, channels may want to charge users for subscribing or promote their channels.” While using the expressions, he continued:“No, we will not put ads in your inbox.” saying He guaranteed that we will not see ads in chats.

Actually, this is not the first time WhatsApp has come up with the idea of ​​introducing advertisements to statuses. Platform, a few years ago He had said he could make such a move, but it was never implemented. Cathcart already says this as a “possibility”.

In short, advertisements should be applied to situations and channels. It is not yet clear whether he will come or not. There’s a possibility it may never become a reality. WhatsApp also says in its statement that there is no such attempt at the moment. We will wait and see what path the platform will follow.