We all know that brands develop marketing strategies to increase sales and establish long-term communication with customers. Creating these strategies sometimes takes companies months, sometimes just a few seconds. How Does?
As you know, the agenda and social media trends change all the time. So, will brands be the watchers of these changes? Of course not. Brands “This is the opportunity!” taking place on the agenda by saying or developments in social media they take their share from these situations by following them closely.
That too “Real Time Marketing” or we call it “Real Time Marketing” in Turkish. Now let’s take a look at successful examples of this issue.
The power outage in Turkey on March 31, 2015 was an event especially on Twitter. The condom brand, Okey, had turned the crisis into an opportunity with its subtle message.
Taking advantage of the power cut, Magnum reminded us of the Magnums in the refrigerator.
While everyone found excuses during the power outage, Hepsiburada found a solution.
It seems that we are not the only ones who have not forgotten the boat-loving boy who made us say “You can’t understand” even after years.
Making a valid excuse for Brazil, who lost 7-1 against Germany in the 2014 World Cup, PlayStation made a name for itself.
The “Banana Taped to the Wall” piece asks everyone, “Is this art?” he had said. Tekzen, on the other hand, says “Everything you need to produce modern works of art is in Tekzen!” He created a beautiful viral saying.
Red Bull, who successfully used 21st of June, the longest day of the year.
Seeing the solar eclipse as an opportunity, Oreo declared his love for milk like this.
Çaykur also took the opportunity to give a little advice for those who forgot their sunglasses at home while watching the solar eclipse:
Seeing Pokemon Go as an opportunity for all of us to take a walk, Domino’s shared something determined to get us back the calories we burned.
When the first photograph of Pluto was published, it was seen that it had a heart shape on its surface. Cornetto, who has the motto “Brave in Love”, took this opportunity for himself.
It was said that the gravitational power of the first black hole, whose photo was shared, was the strongest among the existing ones. Turkcell, on the other hand, claimed that the black hole could not even rival it.
D&R immediately extended a helping hand to the person who thought Madonna in the book “Madonna in a Fur Coat” was the singer Madonna in a morning show she attended.
For you influential We have compiled some of the real time marketing studies. Do not forget to write your favorites in the comments. You can read the first part of our content below:
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