Offering a world beyond tariff to its customers Vodafone Red, While making the lives of its subscribers easier economically and socially with its innovative products and services, it continues to contribute to the national economy with the cost advantage it provides.
In the last 1 year, Red members enjoy the digital life with a unique experience. 528 million TL privilege granted. In this process, thanks to the unlimited applications included in their tariffs, the Reds will receive a total of total in the most popular applications. 46 million GB used the internet freely and at no additional cost.
Average monthly data usage of Vodafone Red users exceeded 20 GB
Vodafone Red members, who have become the pioneers of digitalization both on the basis of Vodafone subscribers and throughout Turkey, about 2 billion GB used mobile internet, 51.4 billion minutes spoke, 2.7 billion SMS threw. Mobile internet usage compared to 2 years ago 2.5 times increased Vodafone Red subscribers compared to a normal postpaid tariff user. 3.2 times used more internet. Average monthly data usage of Reds 20 GB exceeded.
shiftdelete.netSpeaking at the meeting where Vodafone Red’s last year was evaluated, Meltem Bakiler Şahin, Vice President of Vodafone Turkey Executive Board, said:
“We think the future is in digital services. As a result of this thinking, we continue to work with the goal of becoming a new generation connection and digital services company. In order to achieve our goal, we attach importance to benefiting from the benefits of digitalization in customer experience and offering a personalized and consistent experience to each of our customers.
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Our Vodafone Red brand plays an important role in the digitalization of individuals. Vodafone Red is not just a world of tariffs. While meeting the end-to-end communication needs of our customers, we offer them many privileges in many areas from travel to transportation, from entertainment to food and beverage. With these privileges, we also make a significant contribution to the country’s economy. We have provided our Vodafone Red customers with a privilege of approximately 528 million TL in the last 1 year.
With the privileges we offer, we are happy to see Vodafone Red members enjoy their digital life with a unique experience. According to our research, post-pandemic customers want to feel more valuable and know that the brand they use is with them. On the other hand, it is very important for our customers to know that they are spending smartly.
In this direction, it becomes important for brands to offer benefits and instant gains that address the daily needs of individuals. According to these insights of our customers after the pandemic, we have completely renewed our Red world and determined our new brand discourse as ‘Vodafone Red Full of Privileges’. In the coming period, we will continue to offer privileges that will not only make Red people feel special and privileged but also fit their lifestyles.”
Leading segment in digitalization
In the last 1 year, Vodafone Red customers 75% of actively visited Vodafone Yanimda every month and performed their transactions digitally through this application. Reds 16 times a month By visiting Vodafone Yanımda, on average every 2 days interacted with the application. Red customers prefer the digital assistant TOBi to other customers. 2 floors visited more and performed its transactions digitally and interactively. On the other hand, Red sales one third came from digital channels. Thanks to discounted tariffs exclusive to online, Red people can enjoy it in 1 year. 20 million TL close savings.
Unlimited apps privilege
Those who have unlimited applications in their tariffs are average compared to those who do not. 2.5 times consumed more internet and enjoyed the unlimited. Red people are on social media without eating from the internet in a year 3.5 million days spent time on messaging apps, approx. 40 billion messages scored, in music apps 138 million songs listened, on YouTube 3 million videos watched, in entertainment applications 110 thousand episodes followed. However, since the end of 2021 it has been offered to new Reds. 3 and 6 months about free Netflix and Amazon Prime Video membership 25 thousand total benefiting from subscribers 2.4 million TL benefited.
Red people save while calling abroad
Vodafone Red members are also offered various privileges abroad. Red people on selected tariffs, more than 40 in the country 4 days It does not pay any additional fees and can travel as if using its domestic tariffs. Red people, 23 Vodafone countries in a month 120 minutes can call for free. Total in the last 1 year more than 200 thousand By calling these countries with the minutes on the red tariff, just like calling Turkey. 6.2 million minutes spoke for free. Countries most searched by Red people Germany, Cyprus, Belgium, Netherlands and France it happened. On the other hand, the voice, internet and SMS rights in the tariffs in 104 countries In the last 1 year, the “All Inclusive Passport – World” service, which offers the opportunity to use freely as in Turkey, 200 thousand person used. Vodafone Red subscribers enjoy total privileges, both for use abroad and for communication with their relatives abroad. 433 million TL saved money.
Brand collaborations gained
Vodafone Red customers can benefit from gifts and discounts on the most exclusive brands from Martı to İspark, from Budget to Havaist. Red brand collaborations in total in the last 1 year 1.7 million times used and customers approx. More than 60 million TL benefited. Average per customer 42 TL savings were achieved. With Martı, who joined the Red privileges in October 2021, until today 109 thousand subscriber total 13 thousand hours circumnavigate the world by driving for free 6 times He traveled far enough to return. Thanks to the collaboration of Piri, the audio guide application more than 12 thousand By taking advantage of 12 months free membership with Red more than 2 million TL benefited.
home internet discount
Red people get extra monthly for home internet 10 liras can take advantage of the discount. Monthly supplement for those with Vodafone in their family, at a contracted price. 15 TL discount is also provided. in the last 1 year 42 thousand New customers with Red can benefit from additional discounts because they are Vodafone customers in their family 7.6 million TL saved money.
Red people will be benefited in 4 areas
In the new period, Vodafone will continue to offer its Red customers benefits in entertainment, brand collaborations, abroad and new generation digital services. Red people who are currently on selected tariffs, more than 40 in the country 4 days It does not pay any additional fees and can travel as if using its domestic tariffs. Vodafone has expanded the scope of its roaming service by including all of Europe. to 130 countries will take it out.
On the other hand, customers with Red will be offered the opportunity to meet their needs such as hotels, flights and travel tours at very advantageous prices through Vodafone Yanımda. Vodafone’s newest innovation “Fun is Next to Me” With a single platform, customers can start, cancel and reflect all their memberships on their invoices.
Vodafone aims to become an “entertainment center” by increasing the brands on the “Entertainment Next to Me” platform. Many additional privileges will continue to be offered to Red people in the World of Opportunities. In addition, digital assistant TOBi and live support team will offer 24/7 fast solutions to Red people with a new generation service approach.
Anyone with or without Red to discover Vodafone Red’s world of privileges vftr.co/red can visit. Those who want to be redeemed can apply here with 15% discounted prices for online and free SIM card delivery in 24 hours.