European football’s governing body UEFA is seeking sponsors from the cryptocurrency exchange industry for the upcoming 2024-2027 cycle of the prestigious men’s Champions League (UCL) club competition.
UEFA is looking for sponsors from different sectors, including cryptocurrency
According to the statements, interested parties have until March 20 to submit their official offers. Meanwhile, sources indicate that UEFA has already received an offer in this category. However, he notes that the organization is actively seeking additional sponsors from the cryptocurrency exchange industry. The search for sponsors began in May 2022 with UEFA’s club competitions partner agency, Team Marketing.
For the current commercial cycle, UEFA has partnered with eight global sponsors for the Champions League, including major brands such as PlayStation, Walkers/Lays, FedEx, Mastercard, Turkish Airlines and Oppo. UEFA’s secondary club competitions, the Europa League and the Conference League, have made agreements with sponsors such as Heineken 0.0, Hankook, Enterprise, Swissquote, Just Eat and Bwin. UEFA had previously called on the financial sector, including cryptocurrency exchanges, to attract sponsors for the 2024-2027 period. However, no cryptocurrency company made a successful bid in this process.
Crypto.com was previously reported to be a sponsor, but..
In 2022, it was reported that Crypto.com would sponsor the Champions League for a staggering £428 million over five seasons. However, the deal fell through at the last minute due to concerns about increasing cryptocurrency regulations. Despite this setback, UEFA is determined to explore partnerships in the cryptocurrency exchange sector.
Just Eat Takeaway.com has recently renewed its sponsorship of three UEFA men’s club competitions for the 2024-2027 period. The agreement makes it the official food distribution partner of UEFA’s men’s club competitions. This includes the Champions League to Just Eat Takeaway.com. The company will gain brand visibility through in-game perimeter LED boards and broadcast sponsorship. Additionally, Just Eat Takeaway.com will have special on-field activation opportunities during matches. Thus, it will further strengthen its presence in the European football world. Just Eat Takeaway. An international online food delivery company.
Cryptocurrency firms aim for sponsorship deals with sports teams
Cryptocurrency companies aim to increase their visibility and customer base. It tries to achieve this by making important sponsorship agreements with arenas and teams. Thus, he aims to leave more and more of his mark in the sports world. Crypto.com acquired the naming rights of the former Staples Center, where the Los Angeles Lakers play, in 2021. The cryptocurrency exchange spent $700 million for this. The venue now officially uses its name as Crypto.com Arena.
The exchange also struck a $175 million deal to sponsor the UFC. That deal placed the exchange’s logo on a variety of fight gear, including shorts, tops, and hiking hoodies for a decade. Moreover cryptokoin.comAs you follow from , the company has also entered into a variety of other sports partnerships, including the Philadelphia 76ers, Formula 1 Racing, and even basketball superstar LeBron James taking part in promotional efforts.
Bankrupt crypto exchange FTX has also previously managed to make a number of sponsorship agreements with sports companies. FTX has formed a 19-year partnership with the Miami Heat worth $125 million. In this context, it became the first crypto company to acquire the naming rights of a major sports hall.
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