Twitter has announced that it is testing a feature that causes users to see ads while responding to tweets. Users reacted to this feature.
In recent times many innovative feature Announcing Twitter, it has managed to add features that many users will like. But unfortunately, every feature of the famous social media platform has been created by its users. may not like.
The San Francisco social media giant is popular with both its users and advertisers. questioned started testing a feature. The tested feature is when you reply to a tweet. to see ads it causes.
Ads are getting exaggerated
If you can’t view the tweet from here You can find the relevant tweet.
Bruce Falck, Twitter’s team leader in charge of ads, said in a post, “tweet from today a new ad format We’re starting to try, If you’re part of this test, you’re given a tweet. first, third and eighth You will see ads under the answer.” to the users of the ads as if “you will see it” he explained. Under Falck’s post, many users wrote that this feature is unnecessary and will negatively affect the Twitter experience. Reacted.
Twitter is a company that always lags behind other internet giants when it comes to revenue from ads. Twitter’s ad revenue in the last quarter of this year $1.05 billion while on Facebook $10.4 billion, Amazon is approx. 8 billion dollars announced that he had won. When this is the case, Twitter officials decided to find ways to increase these revenues. Everywhere found it in advertising.
Advertisers aren’t happy either.
The topics on which Twitter has become famous lately are generally hate speechincidents of verbal and written harassment, and pornographic content Advertisers were also disturbed by this situation and decided to withdraw from the platform. Some brands that still advertise to the company have told Twitter officials that they are against this feature because they think that this new feature will alienate users from ads. They are said to have conveyed.
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If Twitter will offer this feature to all users, it is tested. unknown for now.
Source :
https://gizmodo.com/nobody-wants-ads-in-twitter-replies-not-even-advertiser-1847863937