For the past few years, businesses have been changing the way they work to adapt to pandemic conditions and ever-evolving consumer behavior, and much of that change has taken place on Twitter. Twitter has released its first Birdseye Report, which features surprising data and expert analysis on industries as diverse as technology, finance, sports, food, and more.
Based on global Twitter conversations, the report by Twitter Official Partners highlights the most important consumer trends and aims to help brands identify opportunities for the year ahead. These reports identify trends, opportunities, and recommendations to ensure your brand appeals to consumers and fits into the general conversation about what might come next.
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Twitter, in partnership with Sprinklr, released the Birdseye report, which contains striking findings on technology
- Digital Ethics, Cyber Individuality and Metaverse, technology on Twitter in 2021
has dominated the conversation and is among the important trends to watch in 2022.
taking. - Digital Ethics: Based on topics like sustainability and AI trend in 2021
There was a 32% growth in conversations about digital ethics. - Web3: Conversations about Web3 increased 1,869% in 2021. The driving forces of conversation
Among them are NFTs (8.8% growth) and cryptocurrencies (534% growth). - Metaverse: In 2021, Twitter chats about the metaverse are the same as the previous year.
There was a growth of 19.425% compared to the previous period. Among the topics that strengthen the conversations
virtual real estate (483% growth) and immersive technology (62% growth).
The rules of digital citizenship are being rewritten
Powerful technology was once only available to the largest businesses. Now that technology and that power are in the hands of consumers. Barriers to connection, creation and community have been lifted and brands are no longer gatekeepers but collaborators. By 2022 and beyond, every company will become a technology company, and every customer will become the author of their own unique digital life.
In this new paradigm, people are rewriting the rules of Digital citizenship, blurring the lines between the virtual and the tangible, and reimagining a more curated, inclusive and personalized culture. They look to tech and tech brands to facilitate, accelerate and engage as partners as they invent a new and better world.
To meet these expectations, tech brands must leverage customer responsiveness across numerous channels and deliver a seamless, unified experience in real time or risk falling behind more agile competitors.
The following concepts, events, or keywords drive tech conversations on Twitter
- Talks about sustainability in technology +51%
- Conversations about data transparency and consent +39%
- Talks about carbon neutrality in technology +192%
- Talks about prejudice and ethics +25%
Who you are and how you work is as important to your consumers as your product or service. Technology brands need to share a different perspective, take a clear stance on important issues, and act with transparency. Because your customers see you as a partner, they want to get to know you and talk to you directly through the channels they use and trust the most.
As individual customers orchestrate unique digital ecosystems, the experiences that previously connected them are increasingly fragmented. Connective brands synthesize these fragmented perspectives across platforms and communities to improve a seamless experience, both personal and collective. To get there, AI should be a core part of your brand identity; so you can source a myriad of data, gain shared insights, and take action to unify.
Tech puts new modes of creativity and the ability to make an impact directly into the hands of creators and those who make a difference. But there’s still a gap between that power and true scale, platforms to amplify important voices, and digital security. Show your customers that you understand their goals and dreams by providing them with the tools to achieve them.
So what do you think about this subject? twitter How did you find the Birdseye report prepared by Give your feedback in the comments section or SDN ForumYou can share it with us.