According to a new claim about the popular broadcasting platform Twitch, the platform plans to make significant changes in its partnership program. Accordingly, Twitch’s top streamers will now earn less income from subscriptions. But he will also get some privileges.
Twitch, the world’s largest live broadcasting platform owned by Amazon, came to the fore today with news that will anger both publishers and viewers. by Bloomberg based on internal sources According to the news, Twitch plans to make significant and radical changes to its affiliate program.
With these changes, Twitch has made it simple to show more ads to viewers and to streamers. pay less commission is planning. While it was stated that the changes in question could come this summer, it was emphasized that the changes to be made were not fully planned and that the plans could be thrown away before these changes come. The changes that Twitch was said to be working on were as follows:
Possible changes to the Twitch affiliate program:
- Publishers, more ads can publish.
- Revenue cut from subscriptions at top publishers It will be reduced from 70%/30% to 50%/50%.
- Subscriptions new tier system criteria will be determined to reach the levels (Details not provided).
- Twitch will lift partner exclusivity restrictions. So the publishers It will be able to broadcast on YouTube or Facebook.
With these changes, Twitch will offer the benefits of more advertising and avoidance of exclusivity as a counteroffer while capturing a portion of publishers’ subscription revenue. However, publishers who want to earn the same income with these conditions, or boring your audience by showing more adsor more spending time opening separate posts on YouTube or Facebook will have to choose.
Source :
https://www.bloomberg.com/news/articles/2022-04-27/amazon-s-twitch-seeks-to-revamp-creator-pay-with-focus-on-profit