Turkey’s Most Valuable Brands Announced

It has become a tradition for 26 years and Brand Finance carried out by Turkey’s Most Valuable Brands- Turkey 100 It was announced that the work was completed for 2022. Evaluating the world’s largest 5 thousand brands every year, the company ranks these brands on the basis of country and sector and presents approximately 100 reports per year.

The name of the summit has not changed in the “2022 Turkey100- Turkey’s Most Valuable Brands” research by Brand Finance, which evaluates international brands. As in 2018, 2019, 2020 and 2021 Turkish Airlines In 2022, it placed in the first place. of THY brand value if 1.6 billion dollars was determined as.

For the first time after a long time, banks were not among the top 5 brands.

It was quite surprising that banks were not in the top 5 of the list after a long time. Muhterem İlgüner, Director of Brand Finance Turkey, stated that this situation shows that Turkey’s geography with high production and capacity offers great opportunities. Turkish Airlines Chairman of the Board and the Executive Committee Prof. Dr. Ahmet Bolat stated that they are very proud of being Turkey’s most valuable brand since 2018. Bolat, “I would like to thank all my colleagues who contributed to this success. With the responsibility of being the national flag carrier of our country and the power of being the airline that flies to the most countries in the world, we will continue to bring our brand together with many more successes.” said.

Turkish Airlines, ranked first in the list 1 billion 452 million dollars with brand value Arcelik followed. THY, with its value this year, Turkey’s most valuable brand for 5 consecutive years has been chosen. your list third rising 7 places with a value of 819 million dollars during the Ford Otosan took place.

The rest of the list is as follows:

1. Turkish Airlines – 1.6 billion dollars
2. Arcelik – 1 billion 452 million dollars
3. Ford Otosan – $819 million
4. Vestel – $720 million
5. Turkcell – $705 million
6. LC Waikiki – 688 million dollars
7. Garanti BBVA – $532 million
8. BİM – $524 million
9. Is Bank – $507 million
10. Turkish telecom – 500 million dollars

Brands that made the list this year:

• LC Waikiki
• Petrol Ofisi
• İGA
• Plateau
• Caravan
• Turkey Insurance
• Sabiha Gokcen
• Aktif Bank
• Ege Seramik

The highest increase in valuation of the top 100 brands was achieved by Medikal Park with 62.2% and Odebank with 48.1%. In addition, the brands with the highest decrease in brand value in this period were Do&Co with 69.5%, Tat with 67.2% and Anadolu Isuzu with 65.8%.