JustWatch released its market share report for the fourth quarter of 2021 and revealed the most popular platforms. According to the data, Netflix experienced a 3% loss in market share, while BluTV experienced a 2% increase.
Paid digital content platforms have been among them for a long time, although they are still in limited numbers in our country. a fierce struggle progress. While the domestic platform BluTV is the leader in this struggle, Netflix, the world’s largest digital content platform, ranks second after BluTV in our country.
While almost all of the competition was going on between these two, today, with the data shared by JustWatch, the winner in the last quarter of 2021 was revealed. According to the data, Netflix, compared to the previous period decreased market share. Blu TV, on the other hand, became the platform that took the largest share from the market share that Netflix lost.
BluTV continues to maintain its leadership
According to data from JustWatch Netflixthe last quarter of 2021 with 29% market share closed. The giant platform had a market share of 32% in the previous period. 2% of the 3% market share that Netflix lost passed to BluTV. BluTVin the last quarter of 2021, its market share of 40% in the previous period. He managed to increase it to 42%.
RELATED NEWS
The First Trailer of the Netflix Series “Midnight at Pera Palas” Themed ‘Time Travel’ Themed Conspiracy Against Atatürk [Video]
It is the platform with the highest market share after Netflix and BluTV. Amazon Prime continued to be. Amazon Prime, which has a market share of 19% with an increase of 1% compared to the previous period, has a share of 7%. mubi and 3% share other platforms followed.