Trends Predicted to Drive the World in 2024

In 2023, when we were literally under the rule of artificial intelligence, we encountered various situations that we could or could not foresee. Sometimes technological innovations, sometimes changes in trends and many similar situations create a hurricane effect. He dragged the whole world after him.

So, what do you think we will encounter in 2024? Here’s how to answer this question: research prepared by various institutions by examining 2024 predictions We compiled it for you. If you’re ready, let’s start.

Pinterest presents the possible trends of 2024 in its research.

Pinterest; by examining usage data in beauty, celebration, entertainment, fashion, food and beverage, financial services, hobbies, home, parenting, travel and psychological well-being Trends that will be popular in 2024 detected.

In the research conducted due to the increase in searches made in these categories, Search data from 482 million users every month used. To give a small example from the report, it is predicted that turquoise color will be dominant in the field of beauty and make-up in 2024.

The report titled “What’s Next” published by TikTok also reached some predictions as a result of a comprehensive research.

Highly detailed In this research, which has a research methodology, TikTok brings together both its own data and the data it collects separately. Predictions for 2024 trends offers.

In the prepared report, it is possible to support creative campaigns. 3 TikTok trends and the signals given by users about future trends is mentioned.

The main focus of the report is Be bold in creativity!

Visa, on the other hand, gives predictions of what we will see in the field of travel in 2024 with its “Global Travel Trends” report.

The report states that the travel industry, which experienced a huge decline after Covid, 91% of its volume in 2019 It is stated that people will continue to prioritize their travels.

In addition; democratization of travel planning, meaning having many more tools in terms of planning In the report emphasizing, Destination selection influenced by social media doing will increasePredictions are made that work and travel plans may be combined due to work and remote working.

So what will we encounter in the field of technology in 2024?

In research conducted by BDO about important developments in the field of technology There are predictions.

For example, the report predicts remote working will be replaced by 2024. working from office autonomous assistants will be used for more complex tasks such as project planning and software development, Artificial intelligence will continue to develop and even predictions such as that we will see in video games developed by artificial intelligence are mentioned.

Harvard Business Review; It offers its predictions about what technology will create in the business world in 2024.

In the report prepared by HBR; artificial intelligence, augmented reality, blockchain, robotics and metaverse While it is stated that technological developments such as these have a profound impact on the business world, it is stated that these technologies will cause major developments in the business world in the future.

In the report prepared by Publicis Commerce, it is said that 2024 will be the year of consumers.

In the report published by the institution, The focus will be on consumers in 2024 It is mentioned that the shopping habits of Generation Z will significantly affect the decisions of companies.

In addition, in the research conducted, consumers will focus on new shopping channels While it is mentioned that we will see the integration of these channels into social platforms such as Pinterest, it is stated that e-commerce platforms such as Amazon will maintain their existence.

Additionally, consumers where his attention will be focused and what his expectations will be Predictions are also offered in areas such as.

The report prepared by Activate Consultancy provides predictions about possible trends in the field of technology and media in 2024.

In the research; consumer time and attention, superusers (people with high technology usage), artificial intelligence, e-commerce, business software, gaming, metaverse, spatial computing, social videos such as TikTok and Instagram reels, publishing, music, betting, entertainment and experience, technology and media earnings Regarding possible developments in 14 areas predictions are offered.

To give a short example; consumers technology and media use will increasethe services provided by companies to people with high technology usage will increase, artificial intelligence will continue to develop and be used in different areas in the coming years, and e-commerce will be compared to retailing. It will increase by 2 times Points like these are mentioned.

Consulting firm Accenture also talks about 5 trends that will shape 2024.

First of all, the report emphasizes the importance of the emphasis that businesses will give to customer services, while the second trend, as in other reports, is the use of artificial intelligence. because it increases customer experience It is said that it is very important and will continue to be so.

In the following parts of the report, it is stated that creativity will play a major role, especially in the field of technology, and that extremely rapid developments in technology consumer frustration and finally, it is mentioned that consumers are putting aside their traditional life habits and showing new trends.

The research conducted by Kantar Media touches upon the trends that will appear in the media field in 2024.

Trends that will shape the media industry, micro media strategies, the future of content, advertising, technology and target audience under 5 main headings Various predictions are presented in this report.

For example, the report recommends that companies make every choice according to the characteristics of the region they serve. Understanding the needs of the target audience and it is emphasized that it will be important to keep them in focus.

In addition; in 2024 The report predicts that consumers’ use of technology will increase, He states that in addition to presenting content on various platforms, various situations will arise that companies need to focus on.

Generally a holistic approach In the report recommending the adoption, in 2024 technology use will increase is being focused on.

As a result, the most fundamental point touched upon by all reports is The use of technology and the developments created by artificial intelligence We see that it is. What are your comments about these predictions? Which report did you find most interesting?

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