Data.ai has announced the total money spent on mobile applications in 2022. Although the amount of spending fell, the number of downloads of apps continued to increase.
The mobile application world, which has grown exponentially for many years, broke new ground in 2022. Lighting the mobile world with data for years Data.ai (formerly App Annie)announced that consumer spending on mobile apps fell for the first time in 2022.
According to Data.ai data, the money spent on mobile applications will increase in 2022 compared to the previous year. fell by 2%. The total expenditure during the year is 167 billion dollars took place as
The difference between games and apps is closing in on subscriptions:
Until now, there was a huge gap between revenue from games and revenue from apps. However, with the subscription system coming to almost every application, this gap has started to close.
Spending on games in 2022 fell by 5%. 110 billion dollars took place as Spending on other mobile apps increased by 6% to $58 billion.
Top paid apps (excluding games):
- TikTok
- YouTube
- Tinder
- Disney+
- HBO Max
- Google One
- piccoma
- Bumble App
- Tencent Video
- iQIYI
Disney+ is a category of its own. (Fun) was the first. If you haven’t subscribed to Disney+ yet, you can subscribe to the platform by clicking this link.
Top paid games:
- Honor of Kings
- Genshin Impact
- candy Crush Saga
- ROBLOX
- Game For Peace
- Coin Masker
- Pokémon GO
- Uma Musume Pretty Derby
- Three Kingdoms Tactics
- Lineage W
Most downloaded apps (excluding games):
- TikTok
- WhatsApp Messenger
- Snapchat
- Telegram
- CapCut
- Facebook Messenger
- WhatsApp Business
- Spotify
Most downloaded games:
- Subway Surfers
- Free Fire
- Ludo King
- Stumble Guys
- candy Crush Saga
- ROBLOX
- Bridge Race
- Race Master
- My Talking Tom 2
- 8 Ball Pool
Total spend fell, but app downloads continued to increase:
On the other hand, the decrease in spending did not mean that the number of downloads of applications decreased. The number of downloads of applications in 2022 compared to the previous year It increased by 11% to reach 255 billion.
Application usage time only in Android operating system increased by 9% compared to the previous year. 4.1 trillion hours took place as The usage time per person per day was 5 hours.
Mobile advertising continues to evolve:
Spending on advertisements that we see in the mobile world and that we see everywhere from social media platforms to websites increased by 14% in 2022 compared to the previous year. Total ad spend 336 billion dollars it happened.