TikTok-Style Short Videos Coming to LinkedIn

Short and vertical video format, has been increasing in popularity ever since smartphones became widespread and media content began to be consumed this way. finally LinkedIn, YouTube shorts, TikTok or on Instagram started testing the short and vertical video format we see.

It is under the roof of Microsoft and serves mostly professionals. from LinkedIn In the statements received, it was confirmed that such a study was carried out. “Marketing Expert Austin HullI told you before that this would be over when LinkedIn catches up with other platforms as a product.” he said.

Here is the LinkedIn videos stream

In the stream shared by Hull, various experts previously uploaded videos It was located. In one of these videos, an entrepreneur talked about the lessons he learned from appearing on television, and in another video, a product engineer talked about his career. A woman in the third video said: “Welcome to the new episode of the “What do I do at work” series.” says.

Frankly, this is an endless series of videos. video streams It is quite popular. On the other hand, when we look at the images, we see that the videos were shot with a 9:16 aspect ratio for mobile, but there is no special structure like in TikTok or Instagram. LinkedIncontinues to display posts in its standard format.

This feature of the company If it offers to more users It can reduce the user gap with other platforms. It may also manage to attract more young users to the platform.