Popular short video platform TikTok, has recently started to take a lot of interest in the world of e-commerce. First tested in the UK, live shopping (live shopping) experience, eyes turned to the US and Canadian markets. TikTok will outsource its live shopping feature in North America.
TikTok Shop: TikTok’s live shopping feature expands
TikTok Shop The feature was launched in the UK a while ago. This service, which provides opportunities for influencers and brands who want to sell their products on the platform, is now expanding to more regions. TalkShopLive Aiming to establish a partnership with a company named TikTok, it will test live shopping in the USA and Canada.
TikTok Shop allows users to purchase products through links in the app during live broadcasts. It was made available in the UK for the first time after Thailand, Malaysia, Vietnam, Singapore, the Philippines and Indonesia.
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The agreement between TikTok and TalkShopLive has not yet been confirmed, but it is possible to say that the two companies are quite compatible. Los Angeles-based TalkShopLive offers various brands. shopping online offers experience.
A source told the Financial Times, “TikTok is working on a turnkey solution for the US and Canada. He is specifically looking for a company that can help manage the live shopping process.” He also claimed that it could be announced with major brand partnerships before next summer season.
The Chinese version of TikTok douyinis doing quite well in live shopping. Nearly 9 million live streams were made in just 12 months and more than 10 billion products were sold. However, the same cannot be said for the TikTok Shop in the UK.
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