TikTok May Lose Its Contract with Universal Music

TikTok, became popular especially with its dance movements and gained a large user base. The platform makes agreements with various music production groups for the music added to short videos. one of these Universal Music Group and TikTok have not yet renewed their agreement, which will expire on Wednesday.

AI protection, better pay

Universal Music Group (UMG) on certain issues in negotiations with TikTok improvements demands. These include better payments to artists and protection of artists against artificial intelligence. It is stated that if TikTok does not take any action on these issues, UMG may be off the table.

In the open letter shared by UMG, TikTok’s “increasingly effective, powerful technology and worldwide to a huge user base It is a platform with” It is stated. However, the company does not intend to step back. In the letter, it is stated that the agreement between the two parties will end on Wednesday is also expressed.

According to the statement, UMG three demands These include: Paying artists better, protecting artists from the negative effects of artificial intelligence, and ensuring the online safety of TikTok users. Platform mangily The accuser, UMG, states that TikTok pays artists a pittance compared to what is paid to other platforms. They also clearly show that they are complaining about the platform’s “make your own music” artificial intelligence campaign.

Who is in Universal Music Group?

within UMG There are hundreds of artists, some more or less popular, who continue their work. The main ones are as follows:

• Taylor Swift
• Drake
• Olivia Rodrigo
• Beyonce
• Doja Cat
• Ice Spice
• PinkPantheress
• sting
• Alicia Keys
• The Weeknd
• Billie Eilish
• Kendrick Lamar
• Harry Styles
• SZA
• Ariana Grande
• Justin bieber
• Adele
• Elton John
• U2
• coldplay
• Pearl Jam
• Bob Dylan