Popular short video sharing platform TikTok managed to become the first non-game application on which users spent more than 10 billion dollars in total.
Monthly active in 2021 number of users 1 billion short video sharing platform TikTok, has left a new milestone behind. Although it is frequently the subject of controversy, the platform has not lost any of its popularity and its users spent more than $10 billion It became the first non-game application.
5th app to exceed 10 billion, first non-game app
Number of applications whose users have spent 10 billion dollars to date only 4 and the entire list consisted of games: from King/Activision Blizzard candy Crush Sagawas at the top with 12 billion dollars, followed by Tencent Honor of Kings game by XFLAG/Mixi Monster Strike game and Supercell Clash of ClansHe was following.
According to the report published by data.ai, TikTok entered this year in total in Apple and Android application stores. $6.2 billion reached user spending. In the remaining part of this year, the social media platform, 61% growth amounted to 3.8 billion dollars of expenditure. This figure is more than the $3.3 billion user spending in all of 2022. Moreover, this report does not include information about transactions made from different stores.
people on TikTok to buy coins spends money. These coins are then used to send gifts to content creators. Content producers can also convert these coins into money, but TikTok makes a 50% cut at this point. According to incoming data, iOS users in the USA and TikTok users in China spend the most.
Source :
https://techcrunch.com/2023/12/11/tiktok-becomes-first-non-game-app-to-reach-10b-in-consumer-spending/?guccounter=1