TikTok Announces Two New Ad Plugins

While Instagram, TikTok, Twitter and many other social media platforms continue to increase the number of users, brands are increasing the number of advertisements for these platforms day by day. Considering that there is almost no one who does not use social media, ads These platforms have become a very good option for you.

While brands are working on their ads, social media platforms continue to develop new methods for these ads. In the past days, a similar study came from Instagram and announced the 3D advertising feature. Today, a similar move came from its biggest rival, TikTok, and soon the ads of brands will take its place in the stream announced.

New ‘interactive plug-ins’ will allow for more engaging ads

TikTok has exceeded 1 billion active users and has now become a huge platform. This being the case, it became one of the first choices of brands that want to reach a large number of consumers among social media platforms. It has developed a new ‘interactive plugins’ feature in TikTok so that brands can advertise more interesting and reach more users. These new add-ons are the main stream of brands. It will allow it to advertise using pop-ups, stickers and other visual elements. However, TikTok collects interactive plugins under two main headings: standard and premium.

Along with standard interactive plugins, brands can display their ads. will be able to offer surveys and tests to users. However, thanks to this plugin, brands receive feedback from users. This means that brands can organize a sales campaign based on products that users like or dislike. Premium interactive plugins, on the other hand, are an option where brands can magnify their marketing goals even more. premium plugin, highlighting products via a dropdown and allows users to view products by encountering a showcase.

TikTok says they expect these two new features to greatly increase the rate of users purchasing products from brands. A blog post shared by the company states that these new ad options encourages 57% of users to search for the brand and its products is showing. The Chinese social media platform, with new plugins, states that they will find advertisements much more interesting and entertaining.