TikTok Allegedly Using Bots to Increase Engagement

ByteDance, the owner of TikTok, has filed a lawsuit after a former director of a department alleges that the company is using bots to inflate the popular video app’s engagement. The former manager argues that ByteDance competes unfairly against its competitors in China and violates user data.

TikTok has become one of the most popular social media apps in the world in recent years. However, the Chinese technology giant ByteDance, which owns the application, is facing various problems in both the USA and China. While the company is tackling the threat of the US government banning TikTok due to national security concerns, it also It also competes with its competitors in China.

A former executive, who claimed that ByteDance cheated in this competition, filed a lawsuit against the company. The former manager claimed that ByteDance is using bots to increase user count and engagement of Douyin, the Chinese version of TikTok. He also claimed that the company was collecting and sharing user data without permission.

How does Bytedance’s bot use work?

The former manager shared the details of ByteDance’s bot usage to the press. Accordingly, the company allows users to open a new account on Douyin within the first 72 hours. shows bot-generated videos. These videos appear to belong to real users, but are actually created by the company. In this way, users spends more time on the app and watching more videos.

The former administrator said that these bots affect not only new users, but also existing users. boots, Increases engagement by commenting and liking real users’ videos. Thus, real users also get more attention and share more videos in the app.

In addition, Yintao Yu, of the Chinese Communist Party In his favor, he claimed that the application was used for propaganda purposes and that Chinese employees had access to user data.

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The former manager claimed that these bots are used in TikTok as well as Douyin. However, he did not provide any concrete evidence to prove it. What are you thinking? Please do not forget to share your thoughts with us in the comments.

Source :
https://finance.yahoo.com/news/former-bytedance-exec-claims-company-used-bots-to-inflate-tiktok-engagement-211351640.html?guccounter=1


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