Those Switching from Android to iOS Do Not Buy the Latest Model iPhone

The smartphone world is stuck between the iOS and Android ecosystems. Some consumers love what the Android ecosystem offers freedom While some people like it more, some have adopted the high security of iOS. However, the number of users switching from iOS to Android or from Android to iOS is not less. A new research reveals how consumer behavior changes on this issue.

A study conducted by Consumer Intelligence Research Partners (CIRP), Switching from Android to iOS revealed striking points about users. According to research, the percentage of Android users who have switched to an iPhone has increased over the last few years 11 percent to 15 percent He went back and forth between the range. However, there was something much more striking than this. Users who left the Android ecosystem and switched to iOS generally did not prefer the latest model iPhones.

The rate of users who have an Android phone and switch to an iPhone is as follows:

• in 2019 13 percent
• in 2020 11 percent
• in 2021 11 percent
• in 2022 15 percent
• in 2023 13 percent

Only 1 in 5 of those switching from Android to iPhone buy the latest model iPhone

Looking at the data for 2023, it is seen that the users who switched from Android to iPhone throughout the year 29 percent It seems that a significant portion of them have switched to the iPhone SE 3, iPhone 12 or iPhone 13. 26 percent of users preferred to purchase iPhone 14 or iPhone 14 Plus. With this; The rate of those who purchased iPhone 14 Pro and iPhone 14 Pro Max was recorded as 25 percent. iPhone 15 and iPhone 15 Plus 9 percentWhile appealing to a segment of 100,000, iPhone 15 Pro and iPhone 15 Pro Max were the choice of 12 percent.

Only 5 percent of those who already own an iPhone in 2023 iPhone SE 3 preferred. The majority of those who currently use iPhones preferred to purchase iPhone 14 Pro and iPhone 15 Pro Max. The iPhone 15 series, which was released in the last period of the year, 23 percent cut Preferred by.

So why are Android users not interested in the latest model iPhones?

According to the CIRP report, the main reason why the latest model device is not preferred when switching from Android to iOS is: budgetary. Stating that a significant portion of the users who switched were already using affordable Android phones, the researchers noted that users also had older iPhones. They are confident that it will do its job.so they think they don’t want to pay too much for the latest model phones.