Estée Lauder, an elite beauty brand, popular metaverse platform Decentralized (MANA) ready to enter the world of the metaverse through According to data from Women’s Wear Daily, the popular brand will launch its first non-fungible token (NFT) during Decentraland’s Metaverse Fashion Week, scheduled for March 24-27. This NFT is inspired by the brand’s redemptive product, Advanced Night Repair, which is Decentraland’s sole beauty brand partner of Metaverse Fashion Week.
Estée Lauder will distribute 10,000 NFTs
During the fashion event, the cosmetics giant is expected to distribute up to 10,000 products to its attendees for free. Avatars in the Metaverse will be able to get the wearable NFT by slipping inside the product’s iconic brown bottle. According to WWD, this action will give users a ‘shining, radiant look’
Stéphane de La Faverie, group president of Estée Lauder, stated that this initiative is a pivotal point for Estée Lauder in how they will reach and interact with their new and existing customers in the metaverse.
Considering that many businesses from different categories, including banks and investment institutions, have entered the virtual world, it is no longer surprising that a cosmetics brand also enters the metaverse world. Previously, Clinique had released its first NFTs, while P&G introduced its own virtual world, BeautySphere.
Jon Roman, senior vice president of global consumer marketing and online, Estée Lauder said of the partnership:
“We are primarily looking for engaging events that we can become a part of and reach new consumers for.”
Recently, Decentraland has reminded its users again that fashion week is just a few days away. You need a digital wallet to be able to collect platform items, so it is recommended that you create one before starting your Metaverse journey to participate in Metaverse Fashion Week.
Meanwhile, Samsung shared that its 837X is live on Metaverse. Users can travel to mysterious worlds by visiting Samsung’s virtual store and events.
On the market side, MANA is trading at $2.47, up nearly 2% in the last 24 hours, according to data from CoinGecko. MANA ranks 32nd on the list of cryptocurrencies with a market capitalization of $4.5 billion.
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