This is how the Kochbox mail order company wants to remain at the top of the world

With cooking boxes to the top of the world

One of the few successful German digital bets was created around co-founder and CEO Dominik Richter.

Verden, Berlin, Hamburg At Hello Fresh in Verden, they pack the good life in brown boxes. To do this, the packaging rolls along station after station where employees insert butter, salmon or buffalo mozzarella. Finally, the cooling is added, the shipping label on it – and the finished cooking boxes leave the hall.

They make their way to customers who can cook something fresh with the ingredients matched to the enclosed recipes. Even if their time is just as limited as their kitchen skills. According to Monday’s figures, eight million people around the world thought this was attractive in the past quarter – a good four percent more than a year earlier.

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