Universal Pictures and Aptos Labs have teamed up for the upcoming horror movie “The Exorcist.” The partnership aims for a web3 fan experience through the altcoin project. Elsewhere, A16z is leading a $16.8 million seed round for web3 startup IYK.
Universal Pictures chose this altcoin project!
Once upon a time web3 was very popular in Hollywood. Additionally, the studios were experimenting with a series of blockchain-powered promotional campaigns designed to serve superfans. cryptokoin.comAs you’ve been following from , things have cooled off in the crypto winter. However, Universal Pictures is showing that it hasn’t given up on web3. In this regard, it has established a partnership with Aptos Labs today. Universal Pictures announces the launch of a blockchain-powered promotional campaign for “The Exorcist: Believer.”
The immersive experience will allow consumers to interact with exclusive digital artwork, behind-the-scenes footage and AR filters, as well as get a chance to win physical prizes. Greg Reed, Universal Pictures vice president of technology partnerships, made the following statement regarding the partnership with altcoin:
Our ultimate goal with Web3 is to create interconnected digital experiences across all our platforms. If we plan to create digital collections for every movie ticket or product we sell… we need technology that can handle that scale. Aptos is designed to handle the volume and performance that will truly and reliably transform fans’ movie experience.
‘Exorcist’ fan experience
In the statement made by the companies, it was stated that the “Exorcist” fan experience aims to enable consumers to interact with exclusive digital artworks, behind-the-scenes footage and AR filters, while also getting the chance to win physical prizes.
The immersive digital campaign uses Aptos’ Move programming language, which was first developed at Meta. Aptos Labs was founded by Mo Shaikh and Avery Ching. Altcoin project raises funding from high-profile crypto investors like a16z
IYK raised $16.8 million in seed funding
A16z Crypto is leading a $16.8 million seed round for web3 startup IYK. The startup helps brands like Adidas create digital-physical experiences for their customers. The altcoin project provides brands like Adidas and Johnnie Walker with tools to help them bridge the physical and digital worlds.
Other investors in the round include 1kx, Collab Currency, Lattice Capital and gmoney, IYK said in a statement on Thursday. According to its website, IYK was an alumnus of a16z Crypto Startup School, the venture capital giant’s accelerator program that typically invests $500,000 in participating startups in exchange for 7% equity. It is not clear when IYK started raising money for the seed round. It’s also unclear when the company shut it down. Meanwhile, co-founder Ryan Ouyang declined to comment. Ouyang also did not comment on the structure of the seed round and valuation.
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