Third Party Companies to Display Ads on YouTube

The umbrella company of the US-based technology giant Google Alphabethas been dealing with the competition lawsuit filed by the European Union for a while. According to the EU Commission, the company does not allow its competitors to advertise on the search engine Google and YouTube, which harms competition. Now, there has been a new development within the scope of the investigation opened last year. Google itself not much expected Looks like he’s going to get a job.

One of Alphabet’s biggest sources of income ads. Companies knock on Google’s door and advertise both on the search engine and on YouTube to make their voices heard. Google went full-blown from this job last year. 147 billion dollars made money. And the European Union wants to put a stop to this. According to sources familiar with the investigation, the European Union will impose a record-breaking fine if it finds that Google is blocking competition. What we mean by the record is; 10 percent of all the money Google made last year…

Third-party advertising companies can advertise on YouTube!

According to a report in Reuters, Alphabet reaching 10% of its global turnover He developed a solution to avoid punishment. This solution third party companies and become able to advertise on YouTube. If this offer is accepted, not just Google ads, ads of any company can also be viewed on YouTube.

Both the European Union Commission and Alphabet are currently concerned with the proposal. did not speak. However, if the offer is accepted, it will become Alphabet’s profit. Yes The company’s advertising revenue will decrease. however, the penalty that reaches 10 percent of the annual turnover will be avoided. We will see together what awaits Alphabet in the coming days.