Football team with a large fan base all over the world, especially in Spain and Europe FC Barcelonamade statements regarding the metaverse in the cryptocurrency market and its plans to capitalize on the rise of NFTs. The club’s president, Joan Laporta, outlined the plans for how they want to be present in all these markets in order to attract more participation from fans around the world.
FC Barcelona, considered one of the most influential football clubs in Spain and Europe,metaverse and announced its intention to expand into new business areas that include NFTs. The purpose of the expansion was explained to be to increase club participation through the use of these new technologies. The club’s president, Joan Laporta, commented on the upcoming moves by the club:
“Lately, NFT and increased interest in blockchain products and services such as metaverse. I believe we need to be able to offer our members, our fans, digital products that align with the value of the club and create a very interesting emotional experience.”
Laporta also added that the club’s first NFT is also looking to launch soon, without giving further details on the matter.
Expansion Trials Through Technology
FC Barcelona, a club with over 120 years of history, is already considering the introduction of these new technologies to generate revenue and engagement from fans around the world. Laporta also revealed the possibility of launching a cryptocurrency issued by the club itself instead of the already existing fan token jointly issued with Socios.
The club has also begun building the infrastructure to support this new path, with the launch of Barca Studios to centralize the production of all the team’s audiovisual offerings, as well as the Barca Innovation Center to add new technologies to the team’s workflow.
Laporta stated that the team is focused on expanding to offer new products and services that are strictly linked to new technologies to stay relevant.
“Creating new opportunities for growth is very important and we want to realize them. Our goal is to win championships and make our fans happy, but we also have to take advantage of the opportunities in the sports sector. On the one hand, it’s a matter of survival.”
According to a report published in August, major clubs in Europe have collectively generated close to $200 million in revenue thanks to the fan token flow on the Socios platform, and clubs view the creation of such assets as a profitable activity.