Labels, which we see everywhere in daily life and are used for various purposes, have material value beyond your estimations. So much so that the label industry can also be the source of billions of dollars of exports.
The packaging of each product you buy plays a big role in which product you choose. Even the fact that the product is packaged increases the consumption of the product, while the design on the packaging directly affects our perception. Therefore, brands include the packaging of their products. enormous effort and money spends.
The packaging industry is of great importance in our country as well as in the world. So much so that, according to the data of the Packaging Manufacturers Association, the sector will grow in 2021. 6.5 billion dollars export performed. In the first quarter of 2022, it grew by 20%. But there is another surprising aspect of the business that many of you may not be aware of.
Did you know that even the labels you see on the packaging is a billion-dollar industry in itself?
What we see in the packaging even the design and manufacture of each label constitutes a billion-dollar industry on its own. This sector, known as the “label sector”, has turned into a major investment area in our country as well. So why are these tags so important? Let’s get the answer to this issue with the experts.
Let’s first find out what a tag is:
Labels, in fact, do not appear only on packaging. This sector, where labels are produced, some of which are so small that we can overlook them, from clothing to cars, from food to barcodes and QR codes appears everywhere. Even the processor and graphics card labels on your computer are actually designed, produced and sold to brands by a label company.
Labels provide customers with critical information such as where the product is produced, usage area, safety precautions, signs informing instructions for use, and how the product or product packaging should be disposed of.
So what can Turkey gain from the label industry?
Striking information about the label industry was previously shared by the Turkey-based label company “Label Industrial Products Industry”. İbrahim Arabul, Chairman of the Board of Labels, said that the label industry 10 billion dollars export potential it means he has it.
In other words, according to Arabul’s statement, the label industry has at least as much value as the packaging industry. Because the Packaging Manufacturers Association announced Turkey’s 2023 export target in the packaging industry as 10 billion dollars.
Sharing that the label industry is a constantly developing market in Turkey, Arabul also explained his own goals. Search and find, Turkey’s top 500 companies shared what they wanted to be among them. Arabul went on to explain his goals as follows:
“We will continue our investments in the upcoming periods in line with our sustainable growth plans in a corporate structure with corporate companies. We are in the process of increasing our closed production area, which is currently 3 thousand square meters, to 7 thousand square meters. We are planning to open branches in Istanbul at the first stage and in some important cities later on. We will implement this plan abroad as well. Apart from our machinery investments for production, we are also strengthening our digital infrastructure.”
Who is the label?
From Label, which entered the label industry in 2014, ‘lexan labels’, also known as plastic or PVC labels and used especially in automobiles, ‘sticker labels’ similar to the signs we see on buses, ‘aluminum labels’, QR barcode labels and labels and plastic layers on product packaging. carries out the production of traffolyte labels.