Apple has announced its fourth quarter results. The technology giant increased its revenues and reached new consumers in important items. Despite all this positive news apple a big supply problem faced with. The chip crisis after the pandemic that hit the whole world affected the entire technology world. Apple also announced the massive loss of revenue with its fourth-quarter results.
Innovation from Apple that surprises MacBook users
As new details began to emerge about the new MacBooks that Apple introduced on October 18, a surprising innovation for battery replacement emerged.
Apple sets new quarter record with M1 Mac
Apple, which broke all the rules with the M1 Mac introduced last year and entered the market with its own processor, seems to have paid off for this move. Accordingly, the firm fourth quarter results revenue from Mac products 9.18 billion dollars brought it to the level. This is Apple’s biggest revenue ever from Mac products. Again, the iPad revenues 21.4 percent increase also important in this respect. Apple services revenue also increased by 18.8 percent in the fourth quarter.
Although these figures are positive for the tech giant, the company has grown less than economists’ forecasts. Tim Cook, on the other hand, announced that despite this growth, disruptions in the supply chain negatively affected Apple revenues. According to this supply problem with apple, 6 billion dollars suffered a massive loss of revenue.
Despite this great loss Apple revenues in the fourth quarter 29 percent level increased. However, it was also revealed that the company reduced its profit margins in order not to reflect the supply problems to the consumer. According to this Apple profit margin decreased by 1.1 points across the company and at 42.2 percent took place. On a product basis, the profit margin decrease was 1.7 points and decreased by 1.7 percentage points. to 34.3 level declined.
Apple fourth quarter results in numbers
38.87 billion dollars: iPhone (47% increase over last year)
9.18 billion dollar: Mac (up 1.6% from last year)
$8.25 billion: iPad (up 21.4% from last year)
8.79 billion dollars: Wearables, Home and Accessories (Up to 11.5% year-on-year)
$18.28 billion: Services (with an increase of 25.6% compared to last year)
From smartphones to laptops and of course, affecting industries like automotive supply problems At the beginning is chip supply. Especially in the automotive industry, a big chip problem that has not been overcome since 2020 continues. A big logistics problem originating from the Asian market is also affecting the technology world. Although the pandemic conditions have softened in India, Taiwan, China and Japan, these countries still have not returned to normal.