The Story of Establishing Trendyol on a 3 Meter Table

Most of us like Trendyol, He has used it at least once in his life. Trendyol, which has become a major platform in recent years, has a very impressive establishment and progress process.

It started to be established in 2010 and today including fashion The founder of the platform, which is the first choice in many areas, is Demet Mutlu.

Demet Mutlu decided to quit her education and become an entrepreneur.

Born in New York, Mutlu studied high school in Italy. He later returned to New York and Department of Economics with first place finished. Following his success, he was accepted to the Harvard Master of Business. But he left his master’s degree in his second year.

What led him to the path of becoming an entrepreneur?

In her own story, Demet Mutlu says that she was impressed by a friend selling cosmetic products over the internet. Actually the platform he wants to establish thinks here first.

Since he is experienced in supply and wholesale, he wants the platform he will establish to be about fashion. It will not produce or sell itself, but it will get a share of what is produced and sold. The point of view is that what is produced in the name of fashion in every province and district of the country also affects the whole country. way to easily deliver We can explain it as searching.

So why does he establish Trendyol in Turkey and not in America?

In the program called ‘Fireside Chat’, Demet Mutlu is asked why she did not establish Trendyol in America. To this question, “One of Turkey’s biggest advantages is that it is Europe’s youngest and most fastest growing population is that it has. That’s why there is a young population ready for digital transformation. “It also has very good schools, engineers and an excellent talent pool.” He responds with an answer like:

Of course, Turkey’s large young population and rapid growth is not the only reason. Because, again in the same program, he mentions that he sees an opportunity in Turkey. In other words, he wanted to establish this system, which he saw in America, in Turkey because he would not have another rival established for this purpose. The first step to success right place, right time and right investment He found it and threw it away.

The first step was taken in a hall and around a 3-meter table.

As a woman studying in America, Mutlu experiences e-commerce sites. A customer shopping via e-commerce needs, wants and expectations Naturally, he can find solutions to questions about what might happen in a short time. The next step is to establish this e-commerce site in Turkey.

Trendyol because it doesn’t have an office yet. On a 3 meter table, is drying at home. Of course, he takes such a big entrepreneurial step forward in an apartment two months later. Nowadays, they have very large and modern offices.

He eventually founded Trendyol and this initiative became valued 500 times in 16 months.

The experiences he gained while studying in America not only guide him, but also leave him with a budget. With this knowledge and investments, Trendyol for 300 thousand dollars It’s drying. Demet Mutlu says that even her family wants her to continue her education, but she does not listen to what those around her say.

It receives support from large domestic investors such as Emre Kurttepeli. Even Sidar Şahin, founder of Peak Games is among Trendyol’s investors. Of course, the team he has established with the leaders of both the digital world and fashion is of great help to him and his initiative.

It announces Trendyol’s name to the whole country with its marketing strategy.

In the name announcement phase, which is the first step of marketing, it is seen in almost every field, from traditional media to social media. There are big advertisements. Famous names on the agenda of the period appear in Trendyol advertisements and recommend this e-commerce site. The process of these celebrities acting in commercials, which started with Hadise Tarkan It also reaches the top with .

Apart from the faces in front of the consumer, it is also a great advantage for Mutlu to start working with a quality and well-equipped team. Moreover the concept of customer focus The fact that it tries to attract attention has been the factor that attracts the consumer.

In 2018, the balances are changing and Alibaba Group enters the scene.

Alibaba Group becomes a partner of Trendyol in 2018. 75% partnership for 728 million dollars Alibaba Group, which owns the company, invested an additional $350 million in 2020-2021. Therefore, it updated its partnership share from around 75% to 86.5%.

With this success, Demet Mutlu broke the record set by Yemeksepeti. Because Yemeksepeti was Turkey’s most expensive internet startup before Trendyol. Also, Trendyol is not completely sold. Demet Mutlu’s current 6.96% stake It also stands.