The Psychology Behind the Pages We Wait While Loading

“Do we not decide anything? Is our psychology always being played with?” We may think like this sometimes. Here are the slow loading pages The tactics he uses to play with our psychology It’s the same kind.

The psychology behind waiting while pages load and the How it secretly shapes our interaction with technology see.

In today’s world, “waiting” becomes a burden…

Even while waiting for a friend to come to meet us, we cannot sit and watch the surroundings. Something else we can interact with We are dealing with it immediately. This is usually a phone call. Waiting literally sucks our soul.

Let us tell you a clever tactic used for people who complain about waiting. At Houston airport in Texas, Passengers waiting to collect their luggage He complained often.

In order to prevent these complaints, the baggage claim point, to the farthest corner of the airport they carried it! Thus, passengers would not wait passively, but would spend that time walking.

In the digital world, even waiting 100 milliseconds has a cost.

Speed ​​plays a very important role in the digital market. In the digital world where we can access everything quickly, as consumers we cannot afford to wait. According to research, on Amazon’s website only 100 milliseconds waiting time results in a 1% loss in sales.

To give another example; Half-second delay in Google search results, traffic jam a 20% decrease It leads. Loading time for mobile applications longer than 3 seconds If it continues, 53% of users will close the application.

Even users 62%, Deletes slow performing applications. All four examples prove the importance of time in the digital age.

Developers are trying to manage loading times.

If you remember, in earlier times, there was an hourglass symbol. Rods were then used to help us see how far the loading had progressed. Even We would place the mouse cursor where it last stopped and wait. to measure speed.

However, the bars gave unrealistic times due to reasons such as variable network speed and device performance. As our interaction with digital devices increases, we become more Effective solutions were sought.

Spinning rounds were one of them, but they did not help increase users’ waiting time. Later it emerged, “skeleton loaders” output.

Skeletons that can be seen as outlines as you see above, by imitating the structure of the content to be loaded It gives an idea. Thus, users can be more patient and provide uninterrupted interaction. At that moment, your brain starts thinking about the pages that will load soon.

As technology advances, our expectations also increase.

Probably even skeleton loaders will not be enough in the future. Faster networking, storage and computing We will ask. There will never be an end to this.

We can do anything; 70 cores, 20TB, 6G We will complain about the slowness of our virtual glasses with their features. Information technologies will constantly seek new ways to meet these expectations.

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