The Man Who Became Asia’s Richest By Selling Water: Zhong Shanshan

Zhong Shanshan is an entrepreneur who has written his name in golden letters in China’s business world. The key to success for Zhong, who has implemented an effective strategy and marketing example, is just water!

Founder of Nongfu Spring company Zhong Shanshanhas achieved great success in China by producing natural mineral water. Although his rise was fueled by water bottles, he also built an impressive presence in the pharmaceutical industry, becoming the richest businessman in China and Asia.

So what is this great success? How did the story behind it evolve here?

Zhong Shanshan was born in 1954 in Zhejiang province, China.

His family at a young age facing financial difficulties Contrary to popular belief, Zhong did not continue his university education and started working life. The successful entrepreneur, who started his first business experiences as a construction worker and a journalist, shaped his career by working in various sectors.

Gaining experience in many sectors was the only thing that paved the way for him. Because the one who will make his name known He founded Nongfu Spring company in 1996 After many experiences founded.

This company deals with natural mineral water products. It found great demand in the Chinese market. Zhong managed to turn Nongfu Spring into a successful brand with his entrepreneurial skills and business strategies.

Of course, he has not only been successful in Nongfu Spring, but as the owner of pharmaceutical giant Wantai, he now leads China’s largest beverage and pharmaceutical companies.

nongfu spring

in recent years with impressive increases in wealth Notably, Shanshan became the richest person in Asia in December 2020. The businessman, whose fortune increased by $7 billion in 2020, left Alibaba’s founder Jack Ma and Indian petrochemical emperor Mukesh Ambani behind on the list. While producing Nongfu Spring, its advertising and marketing are based on natural products.

“We do not produce water, we are carriers of nature.” The slogan, meaning (我们不生产水,我们只是大自然的搬运工), won the hearts and trust of consumers.

According to Bloomberg Billionaires Index, “lonely wolf” Nicknamed Shanshan, his current fortune is 64.5 billion dollars. The fact that the 68-year-old billionaire also owns companies operating in the media, agriculture and various health fields is undoubtedly one of the factors that brings him to the forefront.

As the founder of Beijing Wantai Biological Pharmacy, he operates in the field of biological products and vaccines.

Beijing wantai

Zhong Shanshan, within the scope of COVID-19 that broke out in 2020, in April of the same year. vaccine maker Beijing Wantai Biological It went public and with this move, its shares in the Chinese stock market experienced a significant increase.

While the company attracted attention for being among the institutions that developed COVID-19 vaccines, its shares peaked by gaining more than two thousand percent in value in those years. Performing his moves at the right timing, We wouldn’t be wrong if we say that he brought it to its current wealth.

3 months after the success of the vaccine company, the water company that made him rich Nongfu Spring also offered it to the public. This move caused the company’s shares to gain more than 155 percent in value.

Only an effective sales strategy and the right timing of the businessman, who managed to attract attention with this move, was enough to make him the richest man in Asia. He is currently ranked 6th on the list of the richest people in the world.

Shanshan, 68 years oldstill maintains its influence on a global scale and continues to demonstrate strong leadership in the business world, while its versatile personality does not remove it from the top.

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