The Founding Story of Migros – Webtekno

Migros, known for its chain supermarkets and own brand products, to Turkey in 1954 took his first step. Although it is known as a Turkish brand today, its origins are actually based in Switzerland.

Increasing inflation rates, cost of living and Istanbul’s increasing population rate Considering this, our country is in a lot of trouble; In order to solve this problem, he invited Migros, which sold affordable and high-quality products of its time, to Istanbul. But before explaining this topic, let’s take a look at how the company was established:

It was first founded in 1925 in Zurich, Switzerland, by Gottlieb Duttweiller.

Duttweiler to Swiss citizens healthy, cultured And a well educated life He was a very passionate person about presenting. That’s why he took his first steps to realize his goal by establishing Migros in 1925. in a very simple way He threw it away. He aimed to raise the living standards of the public by selling cheap and quality goods.

The first vehicle of the Migros market.

such as coffee, rice, sugar, noodles and soap basic needs products Selling Dottweiler was traveling around the surrounding villages one by one in Migros minibuses. With this move, it eliminated intermediaries in the supply chain, thus reducing the cost of the products. In short, for both Dottweiler and customers win win situation was in question.

Other manufacturers even boycotted Migros on the grounds that it sells products cheaper.

But of course these boycotts did not help; Migros, which is growing more and more day by day, further expanded its product range and it continued to grow. in 1926 First supermarket in Zurich opened and continued to open other markets all over Switzerland.

Dottweiler did not limit his initiative to markets only; at the same time restaurants, language schools, gas stations And even the bank opened. In other words, Dottweiler has many times realized the initiative he dreamed of at the beginning.

So how did this brand, which has become the giant of Switzerland, come to Turkey?

At the beginning, we talked about inflation rates and the increasing population of Istanbul; period in 1953 Istanbul Municipality Economics Manager Ferruh İlter, He sent a letter to Migros. Turkey, which received positive feedback from Migros, was introduced to the Migros market for the first time in 1954.

Just like when it was first established Migros trucks traveling from district to district, He was bringing the people’s needs to their doorstep. This organization, which is very popular with the public, continued to grow in Turkey over time and helped solve the product shortage, just as planned.

In 1975, Koç Group purchased the majority shares of Migros with the guidance of Vehbi Koç.

After the acquisition, the name Migros Changed to Migros Turk and a rapid retailing process was initiated. The company, which opened MM Migros and MMM Migros stores towards the end of 1990, pioneered in paving the way for retailing in Turkey and opened its doors in 1991. public It became a company.

Additionally, as a result of being open until 22:00 in the evening; By introducing the part-time working system for the first time, new business hours It has gained.

In 1995, Migros founded Şok Market, another market chain that we frequently visit today.

Not only that, but also in 2005, another grocery chain, Bought Tansaş. However, Koç Holding put Migros up for sale in 2007 and sold it in 2008. originating from England It was transferred to Moonlight Capital SA. After the takeover, Migros did not stop growing and in 2016 Tesco purchased 95.5% of Kipa’s shares.

Today; Migros Jet, Migros Immediate, Migros Food, Migros Virtual Market The company, which is growing day by day in the sector with its sub-structures such as, is among the supermarket chains frequented by many people.

In terms of cost of living and product quality It’s been pretty bad lately In these times we are in, how do you evaluate this market chain? Don’t forget to express your opinion in the comments!