The Founding Story of Hepsiburada – Webtekno

starting in 1998 This adventure has continued to this day and has become one of the most successful examples of enterprises.

Among the most visited e-commerce sites in Turkey Hepsiburada.com is in the 2nd place We told you the foundation story that inspired many people.

The beginning is very familiar, like many stories: It all started with a young man and his 4 friends embarking on entrepreneurship.

Kaan Dönmez, who first founded this site with his 4 friends in 1998, launched the site in 2000 after the successful business of the site. some of its shares Sold to Doğan Holding. Dönmez, who later continued to work at Hepsiburada within Doğan Holding until 2010, completely handed over the management to Doğan Holding.

Moreover, Dönmez’s initiatives are not limited to Hepsiburada.com, but also the companies we frequently hear about today. Morhipo.com and hizal.com e-commerce sites are also He played a role in its founding.

After it was acquired by Doğan Holding, the famous businesswoman Hanzade Doğan Boyner took over the management of the site and the site was virtually re-established.

Entrepreneur Hanzade Doğan, known for being very successful worldwide and in our country, after taking over the management of the site The site is on the rise.

When it was first established, Hepsiburada sent the sold products to the users from its own warehouse, and later expanded the business to integrate the seller group into the marketplace turned it over.

The site, known especially for its support to women entrepreneurs, has contributed greatly to the increase in the number of women entrepreneurs.

With the onset of the pandemic in March 2020, there was an increase in online shopping. A boom in e-commerce startups formed. Turning this crisis into an opportunity, Hepsiburada announced its support for entrepreneurial women and encouraged them in this regard.

According to the data of March 2017, while the number of female entrepreneurs was only 6%, they announced that they increased this rate to 25%. The site, which was appreciated by many people with this move, literally power to power and was featured in Fast Company magazine.

The aim of Hepsiburada.com is to be the “Amazon of the East”.

According to the data announced by Fast Company magazine in 2023, Hepsiburada.com, The 3rd most profitable site in Turkey. While Nesine.com ranks first, Trendyol ranks second.

The aim of Hepsiburada, which is said to have a turnover of approximately 40 to 45 billion; To be the pioneer of e-commerce in the region from Germany to India. Hanzade Doğan described this definition as “being the Amazon of the East”. In short, we can say that they want to dominate the countries that are 4 hours away from Turkey by plane.

The site, which has the capacity to send 10 million products monthly with the 100,000 m² operation center they established in Gebze, offers monthly sales of more than 30 million products. approximately more than 200 million is being visited.