The Effect of the Chip Crisis on the Discount Period of the Year

Chip shortage is a situation that can occur for different reasons and we have encountered several times over the years. As you know, a chip crisis has been going on since 2020. The reason for this is, besides a few political reasons, It was the COVID-19 pandemic that started in March 2020. It seems that the famine will continue to affect dozens of industries, with us for a while.

According to statements from some technology companies, the chip crisis will continue to create disruptions until at least half of next year. The supply shortage is also the impending ‘Black Friday’ and similar deals will miss out on it.

Sale season is going to suck

Lenovo CEO Yang Yuanqung reiterated in his recent statements that the chip crisis will not disappear in the near future. your supply at least until mid 2022 Expressing that he does not expect it to reach healthy levels, Yuanqung said that this will cause sectoral disruptions and to large order backlogs stated why.

In a separate statement, Simon Segars, CEO of chip company Arm, stated that the shortage will also destroy the shopping periods that consumers are eagerly waiting for. Stating that we are living in a period when supply and demand are the most incompatible, Segars said that the problem may continue until the end of 2022. told. Accordingly, both this year and the next Black Friday, Christmas, New Year’s Eve and Cyber ​​Monday; it will not give consumers the usual taste in terms of discounts and deals.

Although it seems like it will be annoying for both consumers and sellers that the biggest shopping and discount period in the world is inefficient in the shadow of the chip crisis, it has been badly affected by the chip crisis. industries such as automotive When you think about it, it is possible to say that this effect will not be very big.