The Creepy Letter Fiasco That Fiat Sent to 50,000 Women

This advertising campaign, which is quite sexist and disturbing, was initially Targeted 50,000 women and these women could not leave the house for almost a week. When they left, they took a male companion with them and were subjected to many treatments we do not know about by their husbands.

What Fiat did to fix what happened and years later with a new and different disgrace if it emerges “No more, this is not enough!” The kind that will make you say. If you are ready to read about the fiasco, let’s get started…

In 1994, Fiat launched a “very original, unimaginable” advertising campaign.

It could not be denied that the advertising campaign he carried out was an original work, because the advertisement of the car was neither in the newspaper, nor on the radio, nor on television, nor on billboards… Instead, writing anonymous letters on pink papers They sent it to the home addresses of 50,000 women.

However, these pink letters indicate that it is Fiat’s advertising campaign. There wasn’t any clue. You will agree that women are very scared when they learn what is written in the letter.

What was written in the letter was as follows:

It is a visual representation.

“Yesterday, we saw each other again. We met on the street and I noticed how he looked at me with interest. I just need to be with you for a few minutes. Even if things don’t go the way we want, I promise you we’ll be together This little experience we had “You won’t forget.”

So, I wonder what was going through their minds when they sent such a letter? Yes, it is quite interesting but also scary! Especially when women around the world constantly feel insecure, regardless of the season! Or to consider another scenario, when he comes home His jealous wife found this letter What consequences would it have?

Unfortunately, many women experienced very bad things after these letters.

Many women; She thought she was being followed secretly by someone, canceled her plans outside, and wanted a man to accompany them to work or school. Even some families He even launched an investigation.

Four to six days after the frightening letter, a new letter arrived that would solve the mystery. This time a brochure in the letter, invitation to the nearest Fiat store and there was a signature. This did not reassure the women and, unable to ignore the fear they experienced for four days and the treatment they received from their husbands, they decided to file a lawsuit against Fiat.

Fiat’s Spanish PR manager made the following statement:

“The campaign Factors such as intrigue, love and romance he had to play. Instead, it played into factors such as fear, anxiety and tension.”

Since it is a campaign targeting women, it is themed “love, intrigue, romance”. consisting of gender stereotypes Forget the disturbing fact that they are trying to use a marketing strategy, this ad has already shown that they have nothing to do with the problems women face in social life.

There were 50,000 more letters waiting and they stopped sending them due to reactions, thank goodness.

After the cancellation of the love letters targeting another 50,000 women, Fiat sent a third letter to women who had previously received letters. These were for apology purposes. They are still sending letters to both trigger the events and to create a new tension We can’t find anything to say.

In cases filed A paltry amount of money, like $1,100 They were fined and the matter was thus closed for Fiat. In fact, they did not encounter any negative effects regarding the sales of the “Fiat 500” model. If all this had happened in the 2020s, they would probably have encountered much bigger events and lynching campaigns.

Fiat’s fiascos were not limited to this. If you have read this part and your eyes are still not twitching, get ready, there is a new one coming.

In 2016, Fiat’s Argentinian branch distributed a manual as well as booklets to new vehicle owners. This guide explains how women can sit next to each other in a Fiat. how to have beautiful legs was shown. It also read: “If a woman’s skirt is too short, we recommend that she travel in the back seat to maintain our concentration.”

After this disgusting idea, Fiat He apologized and withdrew the manual. The fact that they did such a disturbing thing again not too long ago proves how much they learned from their mistakes (!).

In the image above “If this car were a lady, she’d have her butt pinchedWe see another sexist slogan of Fiat that reads .”. Underneath, feminists wrote in spray paint. “If it were a lady, she’d run you over.” The answer is included. 🙂

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