Brand Week Istanbul, the largest brand and business world festival in the EMEA region, brings together the creative leaders of Turkey and the world, both on stage and digitally, in its 9th year.
This year “Being Human in the 21st CenturyIn the most inspiring week of the year, which will take place with the theme ”, issues at the center of the creative industries, the world of communication and technology leaders, from the decline of the middle classes to the agenda of Turkey, from gender inequality to the crisis of public health and values, will be discussed. Today’s entrepreneurs, economy leaders, nervous designers and all components of the creative world will step into the world of tomorrow with these multi-layered insights at Brand Week Istanbul.
Understanding people as the perception of time changes
The secret clock of the 21st century began to tick in a whole new tone with the pandemic. The trends of humanity in technology, art, design and communication, which have remained unchanged for years, have been reshaped. Understanding people in the 21st century is possible with access to information and understanding the relationship between cultures. Guest of honor at Brand Week Istanbul 2021 Zulfu Livaneli Understanding and explaining are two intertwined efforts. Zulfu Livaneliwill meet with the participants on the stage of Brand Week Istanbul with his speech titled “Bridges of Culture”.
Countless questions arise in the minds while trying to understand life. A man of letters, who spent his life thinking about immigration, statelessness, displacement, not belonging and time, many questions about human perception of time. André Aciman, He will answer at Brand Week Istanbul.
Meaning and purpose are stronger than ever in an individual’s repertoire. We are tired, critical, worried about our mental health and curious about new beginnings. At this point, “How to live a creative life?” question appears. Historian who gave one of Yale University’s longest running seminars prof. Craig M WrightWith this question, Brand Week Istanbul participants will take you on a tour of the world of genius.
Access to knowledge, creativity and artificial intelligence
One of the speakers of Brand Week Istanbul prof. Renata Salecl For us, the fact that access to information in the digital world is offered by unknown algorithms is an example of negativity. Against this, Renata Salecl, who proposes social unity and a new publicity, will be on the stage of Brand Week Istanbul with her speech titled “A New Publicity: Under Construction”.
From the early promises of the internet to the possibility of a democratic digital public sphere, Wikipedia is an initiative that received passing grades. Details, co-founder Jimmy Waleswill present it to the Brand Week Istanbul participants.
No matter what your profession is, what business or industry you work in, artificial intelligence will grow it and even transform it completely. Futurist, thought leader, and author who transforms business models with artificial intelligence in today’s companies Bernard Marrwill detail at Brand Week Istanbul.
The history of the digital future, cyborgs and the anatomy of desire
Lawyer and digital rights activist Lizzie O’Shea, will reveal the details of the project it has developed to trace the past hidden in the present and write the common history of the future in order to offer a technology with a publicly shared identity and cause to our digital future, especially to the younger generations, at Brand Week Istanbul.
Developing technologies that can integrate with the brain in the Perceptual Engineering Lab, which was established with the aim of creating the cyborgs of the future by leaving the limits of the mind and body behind. Misha Sra; will share his insights on the future of artificial intelligence systems that develop augmented reality, virtual reality, physiological and perceptual competencies with the participants on the stage of Brand Week Istanbul.
Does man ponder the source of his desire as much as he desires intelligent machines? Luke Burgischallenges the supposedly psychological nature of desire. He will discuss many topics at Brand Week Istanbul, from how the speeches of figures such as Elon Musk and Steve Jobs “praise diversity” create a transformation for business.
A sustainable and profitable economy is possible!
It is assumed that a growth-oriented economy cannot accommodate sustainability principles. However, with some behavioral changes, it is possible to achieve the targeted growth and gain gains by building a culture of sustainability! Economist from Brand Week Istanbul speakers prof. In Madhavi Venkatesan session, will discuss in all details the right formula that individuals, companies and countries will meet at the point of ethics and profitability.
Nomad trying to protect mountains, forests and rivers from destruction by saying, “Unfortunately, it is not meaningful when stepping on the ground, we are stepping on celâl”. Pervin Shepherd Savran; Saying that if we need to solve the waste at the source, we need to go to the source of the problem for food waste. Ebru Baybara Demir and good life is not just a healthy diet, it is a state of physical and mental well-being that deals with all aspects of life in 360 degrees. Dilara Kocak will answer the question of what we can do against the destruction of nature, life and humanity at Brand Week Istanbul.
Redefining communication
José Miguel Sokoloff is at Brand Week Istanbul again with new agendas. The basic rule of effective creativity for Sokoloff; raising awareness of the limits that frame the current situation.
From the speakers of Brand Week Istanbul Raja RajamannaAccording to r, it is necessary to redefine marketing with the rapidly changing digital parameters of the day, by gathering all our experience and knowledge about it, rather than putting all the known about marketing aside altogether.
We can see that domestic labor is shared and more women’s perspectives are represented on the executive floor in popular culture works including advertisements. Pretty Little Head founders Jane Cunningham and Philippa RobertsAccording to , the answer is negative. Jane Cunningham and Philippa Roberts, In the second week of November, she will announce her research on women’s perspective in marketing communication, which has been going on for years, at Brand Week Istanbul.
One of the names working on the development of communication among digital distractions that puts people in the focus of brands in communication and storytelling is Salesforce’s Global Innovation Missionary, one of this year’s speakers at Brand Week Istanbul; Brian Solis.
Case studies, strategies…
Brand Week Istanbul will meet with its audience both on stage and online at Zorlu PSM this year. Brand Week Istanbul audiences, in the most inspiring week of the year to be hybrid, Inspiration Hall, Brands&Trends and World Stage will have the opportunity to listen to the speakers and communicate with them in different halls such as
Artists, activists, scientists, futurists, technology leaders and those who make a difference in the business world, who will interpret the “contemporary person”, will be at the Inspiration Hall; Brand&Trends, which will examine in-depth analyzes, new business models and current industry-specific teachings, will take place in Brand&Trends, while all topics that shape the global and target an international audience will be featured on the World Stage.