While Apple Vision Pro attracts attention as a very expensive device, we now know how much it cost Apple.
Apple Vision Pro $3500 price tag He managed to attract attention. According to many people, the headset was quite expensive and was a serious amount for a technology that could be considered experimental and not very easy to use. Part costs of Vision Pro have been revealed. The cost of the title is also quite high.
According to research conducted by Omdia Apple Vision Pro unit cost is 1543 dollars. The 1.25-inch micro-OLED screens used in Vision Pro stand out as the most expensive hardware of the mixed reality headset. The price of these screens, of which there are two on each device, is 228 dollars. In other words, Sony, the manufacturer of the screens, receives $456 per device.
Apple sells parts for $2,000 above cost…
After the screens, the most expensive hardware are Apple’s own two chips. M2 and R1 is shown as . The R1 chip attracts attention as a chip specifically dedicated to imaging technology and microphones. When we look at the total parts cost, Apple may seem to be working with a large profit margin, but Vision Pro may have difficulty making a profit in 2024.
Apple is expected to sell 400 thousand Vision Pro this year
Although each Vision Pro Apple’s approx. 1947 dollar Even though it is thought that he won, the truth is different. Considering the company’s expenses in the production process, after-sales support and R&D investments, it is possible to estimate that this cost is actually much higher. Apple in this process more than $1 billion It may make a turnover and even declare a loss at the end of the year.
On the other hand, the Cupertino giant’s per-piece costs are probably lower, because giant companies shop according to size when making deals, so their bargaining power is greater.
Source :
https://9to5mac.com/2024/02/25/heres-how-much-it-costs-apple-to-make-the-3500-vision-pro/