The worldwide mobile gaming industry has seen a significant increase in daily active users and revenues. Many reports predict that this industry will continue to grow in the coming years.
In response, many companies are looking for creative ways to add value to survive in this rapidly changing industry. It has become crucial for mobile development companies to have an insight into the landscape of global businesses to make the right marketing decisions.
Here it is SocialPeta This marketing intelligence platform provides a huge ad database and tools that are valuable to many industries, including mobile development companies.
SocialPeta provides global advertising intelligence for mobile developers and publishers
SocialPeta, like application intelligence analytics, ad analysis, cost analysis and many more tools that help businesses increase their sales analysis information It is a powerful ad intelligence platform that offers This platform has also partnered with different gaming companies and continues to expand its business globally. Some of the companies SocialPeta has partnered with include:
VNGGames (Vietnam)
VNGGames has been collaborating with SocialPeta in advertising marketing since last December. With creatives and marketing inspiration from the platform, VNGGames was able to accelerate the game publishing process globally. According to their feedback, the two main features, Ad Creators and Cost Intelligence, are widely used in in-game advertising. At first, they can check the huge database for creative inspiration. They can also save time finding high-quality creatives by monitoring their competitors’ ad performance to adjust a campaign. With the Advertising Cost Intelligence feature, companies can directly control the average cost index in the advertising industry and understand their audience preferences, then help them in cost control.
Vasundhara Infotech (India)
Vasundhara Infotech is an India-based business and technology company that provides IT services and products for customers. Some of its services include web development, software development, mobile app and game development.
The biggest challenge many companies face is the lack of insight into data that can help manage their ads properly. SocialPeta has made it easy for Infotech to find new trendsetters that not only shorten uptime but help them grow and increase revenue. “After using the product, we can easily find new trending creatives and it helps us grow in this market. We also get ideas by looking at other creatives as references,” said Somish, Infotech’s CTO.
Gismart
Gismart is a leading developer and publisher of mobile games and entertainment-focused apps with over 800 million downloads. Gismart, which is most interested in the Chinese market among all the features of SocialPeta, can improve its advertising strategies in the target market by regularly checking who is currently running new advertising campaigns in Chinese advertising channels and which creatives are working with SocialPeta.
Anastasia, Gismart UA (User Acquisition) Manager, said that data-driven analytics is crucial for the growth of mobile games and applications. Ad impressions, trends, popularity forecasts and other data provided by SocialPeta brought a lot of new creative inspiration and trend intelligence to the team.
Apart from the above companies, SocialPeta globally has Tencent Games, NetEase Games, SohaGame, AdSide Media, etc. There are other partners such as In particular, because data is so valuable, SocialPeta is actively expanding its operations worldwide and forming partnerships with more global companies.
SocialPeta Features
Creatives
With SocialPeta, you can access the world’s largest ad library with a single tap. Here you can easily find creative ideas from your competitors simply by searching for the keyword related to your requirements. This platform allows you to filter your search by your preferred category, country, language, network, format, time and operating system. You can also see trending and top-ranking creatives sorted by the impressions they’ve received.
Advertiser Analysis
Another great feature of SocialPeta is in-depth analysis of advertising trends. This tool analyzes advertisers by focusing on elements such as ad theme, details, and text, and presents the results in detailed graphical representations. With this, users can easily grasp the advertising strategies and performance intelligence of any advertiser.
Monitoring Competitors
SocialPeta has many creative tools, and its ad intelligence data helps monitor and analyze competitors’ ad performance. They have a database that helps analyze different aspects of your competitors in terms of creativity, launches, publishers and other things. With it, you can analyze and monitor ads from leaders or competitors in your industry, so you can gain insights to help improve your ad quality. Just find industry leaders, see what they’re doing with their ad targeting, and let it guide your strategy.
Conclusion
The success of mobile products is inseparable from data insights and can only be with a full grasp of market trends and competitor information You can stand out. SocialPeta collects massive amounts of data from over 69 broadcast channels, making it easy for companies to gain powerful advertising insights. This platform regularly develops and updates its database, currently has 1.2 million daily update records of ad data. Mobile development companies can easily expand their global business with ad intelligence tools and ad marketing data.