Samsung regained its title as the world’s best-selling smartphone manufacturer in 2024. The company, which lost its first place to Apple last year, managed to become the leader again in the first quarter of this year. At work best selling phone brands.
Best selling phone brands
According to the latest reports from Counterpoint Research, Samsung sold 19.69 million phones in March, capturing a global market share of 20 percent. Apple, on the other hand, accounted for 18 percent of the market with sales of 17.41 million iPhones. This comeback is largely attributed to the Galaxy S24 series and artificial intelligence features such as Galaxy AI.
The Galaxy S24 series, launched in January, offers functions such as real-time language translation during phone calls and “Circle to Search” that allows users to perform quick searches with Google Search. The series was reported to have sold 6.53 million units by the end of March.
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Samsung’s dominance in Europe has been particularly notable. According to the report, the company captured 34 percent of the smartphone market in Europe. Samsung increased its market share in the USA from 20 percent in January to 36 percent in March.
Last year, Apple became the best-selling smartphone manufacturer worldwide for the first time. The company, which sold more than 229 million iPhones worldwide, surpassed Samsung, which sold 225 million. However, the technology giant’s leadership ended this year.
Competition in the smartphone market seems to get even more intense with artificial intelligence. It is said that the company will offer productive artificial intelligence-supported features with the iOS 18 update.