Telegram has announced that it will make a minor change in its business model. Individually or corporately in Telegram application sponsored message Anyone who wishes will be able to advertise during the period. The company launched the Ads Program to help the app generate revenue at a basic level.
worldwide 500 million active users Telegram provides free service. You do not pay any money to use the application or the features it offers. Telegram’s number of users skyrocketed when WhatsApp’s controversial privacy agreement was on the agenda. The access problem experienced on October 4 was also reported to the company. 70 million new users earned.
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Telegram will limit sponsored message to 160 characters
One of the biggest problems of free service platforms is revenue models. Telegram CEO last year Paul Dorov, He said they needed to earn income to cover server and other expenses.
The company initially only with over 1000 subscribers announced that they will allow viewing of content on public channels. Underlining that there will be no unauthorized access to public or private groups, the officials stated that the advertising model has been adjusted so as not to disturb users.
Stating that they will not compromise their rules on privacy, Telegram said, “No user data will be analyzed to serve ads.” sponsored content, will be determined by the main topic of the public channel where it is shown, so everyone will see the same ad.
Taking a very strict stance against direct targeting, Telegram stated that user information will not be collected and post-click actions will not be analyzed. also No advertisements will be sent to external links. Explaining that, the company underlined that users should not have any concerns about data privacy and information security.
Advertisements on media such as Instagram and Google are personalized according to the data collected from users. For example, in e-commerce sites ‘smart phone’ After looking at the products related to the social media, you may have seen phone advertisements. This happens thanks to tracking your internet usage habits.
What do you think about the advertising policies of messaging platforms? You can express your ideas in the comments.