Reaching its customers in 21 countries in 3 continents with its strong brands and wide product range, FLO continues to develop projects that will lead the sector by focusing on digitalization. Developing its products and services for the demands and needs of its customers, FLO removes the online and offline walls with an omni-channel approach, taking into account the dynamics of the retail industry and the transforming role of stores.
Technology supported new generation shopping experience at FLO
With its new project, FLO Assist, FLO has started to offer an easy and pleasant new generation shopping experience that understands its customers by integrating consumer movements in store and online channels.
FLO is leading the technological transformation in the retail industry thanks to three different innovative applications that it describes under the umbrella of its new digital hero FLO Assist. With the Easy Store application, customers can view stock information, product reviews, and best-selling products in FLO stores; Thanks to FLO Plus, which is a membership program, you get points and many different advantages with every shopping.
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The See On Your Feet application, on the other hand, provides consumers with the opportunity to see the shoes they want to try on their feet, no matter where they are, through AR lenses.
We offer an easy and pleasant shopping experience that understands the customer best.
Stating that they have accelerated their technology investments in 2018 in accordance with the digital transformation wind that affects the world and the requirements of the transforming age, Burak Övünc, CEO of FLO Retailing, “We see digitalization as the lifeblood that connects all of our functions.
In this context, we position technology at the center of our business and try to take advantage of the opportunities provided by technological developments in a way that leads our industry. With an omni-channel approach, we have developed projects that remove the walls between online and offline shopping, taking into account the dynamics of the retail industry and the transforming role of stores.
We built all our channels and brands on a structure that we can weave 360 degrees, and designed our digital hero FLO Assist in line with our goal of providing an easy and pleasant shopping experience that best understands the customer. During the campaign period of our omni-channel journey, which we enriched with Easy Store, See on Your Foot and FLO Plus applications, Cemre Baysel, the actress who is followed by young people, accompanied FLO Assist.”he said.