Tag: foreign marketing
Bundesliga starts process for the sale of sports rights
Game in the 2nd Bundesliga The minority stake in the television rights could bring in billions for the DFL. (Photo: dpa) Frankfurt, Munich In the search for new sources of…
DFL considers partial sale of television rights to investor
Frankfurt, Munich The Bundesliga is looking for new sources of money and is also considering investing in an investor for the TV rights. According to financial sources, the German Football…