Tag: Björn Gulden
Adidas continues to weaken than the competition
Adidas boss Björn Gulden The separation of US scandal rapper Kanye West and the joint brand “Yeezy” costs the sporting goods company a lot of sales and profits. (Photo: Reuters)…
Adidas sales stagnate at the beginning of the year – but new CEO Gulden sees progress
Adidas boss Björn Gulden The separation of US scandal rapper Kanye West and the joint brand “Yeezy” costs the sporting goods company a lot of sales and profits. (Photo: Reuters)…
“Have to take one step at a time”
Adidas CEO Björn Gulden The new CEO has already declared 2023 to be a year of transition for Adidas. (Photo: Reuters) Herzogenaurach Almost two weeks before the annual general meeting,…
Even after a change of boss, Puma is growing in double-digit percentage terms
Puma boss Arne Freundt Even after the change in leadership, the world number three is doing better than its larger competitor Adidas. (Photo: dpa) Munich Even after the change at…
How crisis-resistant are Germany’s corporations?
Balance sheets of the Dax companies Most German companies are well prepared for crises. (Photo: Reuters, Getty) Dusseldorf The 100 Dax and MDax companies earned almost 130 billion euros net…
Adidas share: Group cuts dividend
Herzogenaurach The new Adidas boss Björn Gulden has prepared investors for a difficult transition year 2023 with possible losses. “We have to reduce inventories and reduce discounts,” said the Norwegian…
Adidas share: Group cuts dividend
Herzogenaurach The new Adidas boss Björn Gulden has prepared investors for a difficult transition year 2023 with possible losses. “We have to reduce inventories and reduce discounts,” said the Norwegian…
Adidas share: Group cuts dividend
Herzogenaurach After a loss in the fourth quarter, the troubled Adidas group is preparing for a difficult transition year in 2023. “We have to reduce inventories and reduce discounts,” said…
Adidas makes a big loss and cuts the dividend
Adidas headquarters in Herzogenaurach The new CEO Björn Gulden is busy with clean-up work. (Photo: imago images/Harry Koerber) Herzogenaurach After a loss in the fourth quarter, the troubled Adidas group…
Puma achieves record sales and operating profit in 2022
Munich Even after the change from CEO Björn Gulden to Adidas, Puma wants to further reduce the gap to the ailing arch-rival. “We have accelerated our growth worldwide and across…
Puma achieves record sales and operating profit in 2022
New Puma CEO Freundt Puma’s business is said to be better than Adidas’ this year as well. (Photo: dpa) Even after the change from CEO Björn Gulden to Adidas, Puma…
Adidas warns of possible losses this year.
Adidas headquarters in Herzogenaurach The second largest sporting goods company in the world is in a deep crisis. Now the hopes rest on the new CEO Björn Gulden. (Photo: imago…
Adidas warns of possible losses this year.
Adidas headquarters in Herzogenaurach The second largest sporting goods company in the world is in a deep crisis. Now the hopes rest on the new CEO Björn Gulden. (Photo: imago…
New Adidas leadership to bring momentum to the business
Intersport store in Heilbronn The chain of retailers is benefiting from the stronger demand for sneakers and other sportswear. (Photo: dpa) Munich After the change of management at Adidas, the…
Corporate management: Emotional intelligence was yesterday
Dusseldorf It always helps that you’re smart when you’re leading people and businesses. More importantly, your intelligence is immediately apparent. Three things turned out to be “must-haves” for the successful…
2022 in 22 charts – war & inflation characterize the financial markets
Frankfurt Stock Exchange The Dax ended the year below 14,000 points. Munich, Dusseldorf January and December of 2022 couldn’t be more different when it comes to mood. At the beginning…
2022 in 22 charts – war & inflation characterize the financial markets
Frankfurt Stock Exchange The Dax ended the year below 14,000 points. Munich, Dusseldorf January and December of 2022 couldn’t be more different when it comes to mood. At the beginning…
Why Björn Gulden has to change his Puma formula for success
Bjorn Gulden The Norwegian had already worked as a manager for Adidas at the beginning of his career. Later he successfully led the smaller competitor Puma. (Photo: Christoph Maderer/ PUMA)…
Björn Gulden: Transfer 2022
Bjorn Gulden Former soccer player, now manager: Gulden has been the CEO of Puma since 2013. In 2023 he will switch to Adidas. (Photo: Puma, Imago, Handelsblatt Montage) Dusseldorf The…
Björn Gulden: Transfer 2022
Bjorn Gulden Former soccer player, now manager: Gulden has been the CEO of Puma since 2013. In 2023 he will switch to Adidas. (Photo: Puma, Imago, Handelsblatt Montage) Dusseldorf The…