With the President’s Decision published in the Official Gazette published today, important support for e-export was announced. The announced supports concern many platforms that will start selling abroad and aim to develop their business.
With the Official Gazette published today, many new supports have been announced for electronic commerce platforms for their overseas exports. “Decision on E-Export SupportsThe Presidential Decree, published with the title ”, has entered into force as of today.
With the new decision, retail e-commerce sites and marketplaces are under various headings to start and maintain e-commerce activities abroad. Millions of TL support it was decided. The support package also included support for the expenses related to online display and promotion of Turkish products and brands and fast delivery for overseas orders. The supports to be provided were shared as follows:
New supports announced for e-export:
Market entry report support:
E-Export Consortiums, retail e-commerce sites and marketplaces spend 50% on the sector, country and e-export-oriented reports they purchase in order to create market entry strategies and action plans regarding e-commerce abroad, and up to 1.5 million TL per year will support.
Digital marketplace promotion support
Digital marketplace promotion expenses, which do not exceed 20 percent of the total sales of companies, E-Export Consortiums and retail e-commerce sites through digital advertisements realized through foreign marketplaces, are supported by 50 percent for each marketplace for 3 (three) years. This support is provided annually according to the rank of the companies. 7.5 million TLannual for retail e-commerce sites 15 million TLannual for E-Export Consortia 25 million TL will not pass.
E-export promotion support
Expenditures of e-Export Consortiums, retail e-commerce sites, B2B platforms and marketplaces regarding other marketing activities determined by the Ministry, excluding promotional activities specified in Article 4, are supported by 50 percent and for 3 (three) years for each country. This support is annual for B2B platforms. 40 million TLannual for E-Export Consortia 15 million TLannual for retail e-commerce sites 25 million TLannual for marketplaces 30 million TL will not pass.
Order fulfillment service and warehouse rental support
Expenses for order fulfillment services that do not exceed 10% of the total e-commerce sales of companies, E-Export Consortiums, retail e-commerce sites and marketplaces in the relevant country by 50 percent It will be supported for a maximum of 3 years for each country.
E-Export Consortium, retail e-commerce sites and marketplaces, rent expenses for warehouses abroad that they rent to ensure fast delivery of products and manage return processes, per unit by 50 percentannually, for a maximum of 3 (three) years for each country. up to 5 million TL will be supported.
Rental expense support will be available for a maximum of 25 units. The supports within the scope of this article are paid annually according to the companies’ levels. 7.5 million TLannual for marketplaces 15 million TLannual for retail e-commerce sites and E-Export Consortiums 25 million TL will not pass.
International marketplace integration support
E-Export Consortium, retail e-commerce sites and marketplaces, foreign marketplaces and overseas marketplaces for the integration services to be made in the country, 50 percent for the integration of a maximum of 6 marketplaces and a maximum of 3 years per marketplace for an integration. up to 200.000 TL will be supported.
German service support from online store and target country e-commerce stakeholders
Expenses of companies, E-Export Consortiums and retail e-commerce sites for opening online stores in foreign markets of target countries, annual payments of these stores and services to be received from e-commerce stakeholders of countries, for 3 (three) years for each country at a rate of 50 percent. for E-Export Consortiums, including 3 million TLother beneficiaries annually up to 1.5 million TL will be supported.
Marketplace commission expense support
Marketplace commission expenses in target countries, which are realized through foreign marketplaces of companies, E-Export Consortiums and retail e-commerce sites, will be supported by 50 percent for 3 (three) years. This support is provided annually according to the rank of the companies. 750,000 TLannual for retail e-commerce sites 2.5 million TLannual for E-Export Consortia 3 million TL will not pass.
Upper limits for beneficiaries
The sales rate of Turkish products and the sales rate of branded products within the scope of the Brand and TURQUALITY® support program will be taken as a basis in the calculation of the support rate for the supports under the aforementioned articles.
Supports within the scope of this section, according to company levels annual maximum to 15 million TLE-Export Consortia, retail e-commerce sites and marketplaces 45 million TLB2B platforms annual maximum 4 million TL until will be supported.
Sectoral trade and buyer delegation support
Transportation, accommodation, promotion and organization expenses related to sectoral trade delegation activities covering general retail products suitable for e-commerce by cooperation organizations are 50 percent and per activity. up to 1.500.000 TL will be supported.
Transportation, accommodation, promotion and organization expenses related to sectoral purchasing committee activities covering general retail products suitable for e-commerce by cooperation organizations are 50 percent and per activity. up to 1.25 million TL will be supported.
Expenses related to virtual trade delegation activities, which are organized by cooperation organizations under the coordination of the Ministry and cover general retail products suitable for e-commerce, are 50 percent and per activity. up to 1 million TL will be supported.
E-export promotion project support
Expenses related to the promotion, consultancy, market research studies and reports to be carried out by the cooperation organizations within the scope of the project they will submit to the Ministry for the purpose of promoting e-commerce and general retail products in foreign markets and digital platforms deemed appropriate by the Ministry (General Directorate of Export) For (two) projects, annually for at least 1 (one) maximum 4 (four) years per project up to 4 million TL will be supported by 75 percent.
Cooperation organizations will benefit from e-export promotion support for a maximum of 2 projects in the same country.
E-export development project support
The digital marketplace promotion, e-export promotion, order fulfillment service, warehouse rental, overseas marketplace integration, online marketplace integration, online marketplace integration, online marketplace integration, and online marketplace integration, which will be carried out by cooperation organizations in order to enable their members to act jointly towards e-export and to facilitate market entry conditions in target countries. The expenses related to the projects consisting of in-house store opening, services received from e-commerce stakeholders and marketplace commission expenses are at the rate of 75 percent, for a maximum of 2 projects at the same time and per project. up to 15 million TL will be supported.
Turkey E-export Platform support
Establishment and operation of the Turkey E-Export Platform, which will be established under the coordination of the Ministry and by the cooperation organization to be appointed by the Ministry, which will enable Turkey’s exporter inventory to be transferred to the digital environment, importers and exporters to meet, receive and fulfill orders, digitize export transactions and use new generation technologies. and promotion expenses of the cooperation organization at the rate of 75 percent and for a maximum of 5 years, at the most annually. up to 150 million TL is supported. In this context, a maximum of 1 project will be supported.
Execution of e-export support programs and project-based supports
For the implementation of this Decision, all of the software, employment, training, organization, promotion, consultancy and report expenses related to the e-export supports of the Turkish Exporters Assembly must be maximum annually. up to 30 million TL will be supported.
Each area in the decision is supported according to Article 16, for the target countries determined by the Ministry for e-export. It can be increased up to 20 points. E-commerce sites have the right to apply for these supports as of today.