Netflix has made an innovation in its subscription systems in the past weeks. In the system where password sharing was penalized, the data and reactions that came in the first place showed that things were getting worse. However, Netflix did not break its determined stance. Looking at the latest data, Netflix seems to have won the war. Here are the latest details about the Netflix password sharing ban war…
Netflix increases the number of subscriptions with password sharing ban!
To summarize, you may have heard of Netflix’s password sharing ban. According to the new Netflix rule, you have to live in the same house with the people you share passwords with. That includes your family members or roommates. If you log in between remote locations with the people you share your password with, you are within the scope of the ban.
According to this ban, you have to pay Netflix $8 for each person you share passwords with. Afterwards, a warning is made by the brand about these people buying a Netflix account. When the ban first came, many users reacted. Even Amazon Prime Video UK made a Twitter post in which it mocked Netflix on the subject. However, the latest data shows that Netflix has won this war.
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A research company called Antenna shared the data it has collected since Netflix started the bans. The company has been recording Netflix subscription data since 2019. Considering the data revealed in this context, more than 200 thousand new users in total subscribed to Netflix within 2 days after the password sharing ban came. In the following days, the number of new users continued as 80 thousand, 75 thousand and 50 thousand.
In fact, looking at the data recorded by Antenna, it was reported that the number of new users in the password sharing ban was much higher than the number of users who came in the pandemic period when the Covid-19 pandemic started in March and April 2020.
The fact that more new users have come to the system than even when people are most bored and turn to digital media, shows that the subscription war is now over with the victory of Netflix. However, we cannot give an answer to the question of how the course of the war will progress with the moves of rival media platforms and the changes in users’ thoughts in the future.
So what do you think about this? Don’t forget to give your opinion in the comments section…