Subaru Produces Hot Sauce

Whether the vehicle itself or the person driving it sports cars always synonymous with the word hot or fast. To take this idea one step further, Subaru is fueling the fire even more by launching a hot sauce of the same name alongside its revamped BRZ.

Subaru has chosen an interesting method for the promotion of the sports coupe BRZ. The Japanese automaker, which started a new campaign with the agency called Zulu Alpha Kilo, offers car enthusiasts a chance to test the driving of the car at certain dealerships with a social media draw. “taste drive” offers the opportunity. “Ignite Your Senses”Fire up your sensesLet’s take a look at the campaign named ”.

It is necessary to participate in competitions on social media accounts for test drives.

Subaru has announced that it is producing a limited edition BRZ-branded hot sauce so users can taste the bitterness in the ad. A bottle from certain car dealerships for consumers BRZ hot sauce take or chance to drive To catch them, they must enter contests and sweepstakes on Subaru’s social media accounts.

A special code imprinted on BRZ hot sauce bottles prompts consumers with a new mobile driving game a special place to play Snap AR points to the lens. Players must drive the new BRZ through a series of winding roads, collecting as many peppers as they can along the way in 60 seconds.

Here’s Subaru’s hot sauce commercial:

https://www.youtube.com/watch?v=uq7mlU2qaDo

The commercial, which likens using the BRZ to a very hot sauce, begins with a man eating at a pizzeria getting enchanted when he sees a Subaru BRZ parked in front of the door. Things get even more interesting when the pizzeria hands the man a bottle of BRZ brand hot sauce. After taking a bite of hot sauce pizza, our hero plunges into a fantasy driving the BRZ at full speed through the dark streets of the city. The main theme of the ad isMeet the brand new Subaru BRZ. So scorching it will fire your senses” is emphasized by the words.